With an emphasis on sharing content, companies are exploring new distribution channels. Written content and photography still has their place, but video is experiencing major growth as a space for marketers to share content.
There are plenty of options out there, but to help get you started, we’ve rounded up a list of the top video sharing sites. Here’s what each site has to offer for your B2B marketing needs.
This Google-owned site is a major player in the video space. Its content can be integrated with blogs, websites, emails, and all kinds of marketing channels. And viewers aren’t required to be a member of the site, meaning easy viewing access and no barriers in communicating your marketing message. While YouTube is full of goofy amateur videos, the community also includes a number of special interest groups, a perfect opportunity for reaching your specific target audience.
Featuring polished original content, this site attracts professional video makers as well as those who simply use their phone or digital camera to capture video. Vimeo does not restrict file size and doesn’t serve ads, which sets it apart from other video sharing sites. With forums, channels, and comments, its members have developed a vibrant, creative community. Users can upload up to 500MB of videos for free—or choose to upgrade to a Vimeo Plus account for $9.95 a month in order to upload up to 5GB of video per week. For business or commercial purposes though, users must sign up for a PRO account for $199 a year. An upcoming feature includes a pay-to-view option, giving users the ability to sell their video content.
This site serves up short-form videos from entertainment categories such as movies, TV, video games, music and sports. Much of the content appeals to a young male audience, meaning it may only make sense for very specific marketers. Metacafe stands out from other video sharing sites due to its content review policy. Its panel of members reviews each video to ensure it meets submission guidelines and doesn’t duplicate already existing content. The result is a curated library of great content and less clutter.
Dailymotion’s video sharing platform expands your marketing impact to its vast global audience. Professional short-form video pops to the top here, with newscasts, commercials, and short films standing out as most popular. The site offers a B2B solution called Dailymotion Cloud, allowing businesses to host, broadcast and stream video content via an easy-to-use API. Pricing is primarily based on the time videos are streamed, and features include easy upload, encoding, secure hosting, multi-format broadcasting, customization, and statistics.
What are your marketing team’s plans for sharing video content in 2013?
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