1. Tweet. Find people who are interested in your topic by searching conversations on search.twitter.com. Reach out by following them and sending them a personalized message. You’ll be surprised by how many follow back or find you by searching through conversations. Once you’ve built a following. Share your important announcements and hopefully some of your followers will Retweet it to their followers.
Just make sure that you’re not only tweeting about yourself. Converse with your followers by answering or asking questions that pertain to them. Be active within your online community.
2. Create a Facebook page. Add your cause to Facebook and Causes.com and share your story. Make sure to let your Twitter followers and others that you have a Facebook page.
3. Rich media. Create videos and upload them to YouTube. Take pictures and add them to Flickr. Not only are these sites search engines in their own right, but can easily integrate with other social media platforms. You might embed a video or slideshow on your homepage or provide links as references in a tweet or Facebook post. Content is critical when it comes to social media, so never stop creating it or sharing it.
Once you’ve mastered these tactics, you can look into some additional ways to get involved. Make sure others can easily share your content with the click of a button, no matter where it is located. You might even contact a popular blog or social media guru and ask them for an interview concerning your cause. Getting visibility on a site like Mashable or Digg can turn a campaign viral in the blink of an eye.
