It’s the end of April, and that means it’s time to share our favorite posts from across the web on B2B marketing. Here are a few things that caught our eyes and piqued our interest.
What are marketers asking today of their advertising agencies? via BtoB Magazine
We all know that client/agency relationships are changing as marketing evolves, but this article provides some interesting insight on exactly what that change looks like. We might be partial, but we agree that clients are looking for more integration.
So you want an infographic? via B2B Bliss
Infographics seem to be everywhere lately, and for many B2B marketers, they make a lot of sense. However, we’re big supporters of the idea that you should only consider an infographic if there’s a story in your data.
B2B Marketing Automation: Is it really worth the effort? via B2B Marketing Smarts
Marketing automation and lead nurturing have been key priorities for many of our clients lately, so this article caught our attention right away. The post points out that, according to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead, which is a big push toward lead nurturing for companies that have been hesitant to adopt it into their marketing plans.
If you’ve taken note of any great posts this month, let us know.
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