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While amateur content shone in 2014, traditional professional marketing also had moments of particular success this year. From Super Bowl ads to interactive movie marketing campaigns, this post will examine three professional marketing campaigns that were particularly successful this year, leveraging traditional marketing techniques and showing that quality content can indeed beat quantity. Chipotle Cultivates […]
Not only can professionalism and amateurism coexist, but professionals can learn from amateurs. Last week we shared a number of areas in which professionals must compete with amateurs. Here are three more lessons from amateur content that can help professionals succeed: Lesson 1: Quantity and Quality The rise of amateur content is often bemoaned as […]
What’s a marketer to believe about the dichotomy between amateur and professional content? Perhaps the pendulum has swung too far in favor of raw content in recent years and a correction is needed. The fact is, this is not likely to happen given that amateur-produced content is not only valued, it’s usually free. Maybe professionalism […]
From the heartwarming to the crazy, amateur marketing content made waves in 2014. It gained publicity for important issues, earned massive amounts of money for projects varying from potato salad to video games, and was even leveraged by some savvy business owners to gain them publicity. Here are some of the best moments in amateur […]
In his book Disciplined Minds, Jeff Schmidt argues that professionals are actually less creative and diverse in their opinions than amateurs. He attributes this to indoctrination through most professional training. To be sure, raw content can open our eyes to what is compelling and informative in our world just as much as professional content. Yes, it […]
B2B marketing isn’t new to leveraging the power of amateur content. For the past several years, businesses have used amateur-style risk-taking, enthusiasm, and unusual methods of communication to gain interest in their products and campaigns. “Camp Network” by Microsoft In 2008, Microsoft launched a campaign to boost membership to its partner community by relying on […]
Has the quality of content gone down in recent years? Judging from current television, magazine, and media trends, it looks like it has. The constant stream of online content has trained people to expect round-the-clock updates. In many ways, this has created a culture of quantity over quality. Brands worry about the number of “clicks” […]
Raw content has become more important and influential in digital marketing. This amateur content lacks the veneer of professionally-created content, but its authenticity is its strong point. There are downsides to raw content. The lack of professional editing casts facts into question, and can create a frustrating reading experience. Amateurs may not have access to […]
Over time, digital marketing has changed to reflect the growing influence of amateurs in the field. Professionals must combat this flux of lower-quality content, but first it’s necessary to understand the appeal it can hold. Many people are in fact drawn to amateur content, seeing it as authentic. And they have a point: amateur bloggers, […]
What is a growth partner? A marketing firm is a growth partner if it will work closely with your organization to scale and adapt along with you. A true growth partner will provide your organization with the tools and the guidance you need to grow exponentially. Maximize your chances of a successful partnership by asking […]
