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From IT to Product Management to HR, data has become an essential component of successful problem solving. At Movéo, we know that this is true for our clients, but as part of our Fourth Evolution, we decided it was time to take a step back and make sure that we were utilizing data in the […]
You undoubtedly recognize the importance of data and insights, but how do you actually go about applying them to your campaigns? It can be daunting to begin to integrate data into your marketing process at first, especially for creatives and others who are often removed from the task of gathering and analyzing data. That’s why […]
A great campaign entices people with creativity, quality content, and the chance to take part. Get inspired with these three top-notch examples: IBM, Smarter Cities In 2013, IBM made a splash with its “Smarter Cities” campaign. By turning benches, ramps and rain shelters into ads, IBM got people talking – and interacting with the ads. […]
Group projects are never easy. Personalities collide, lines of communication get crossed, and somebody always seems to end up doing the majority of the work while others contribute little. At Movéo, we know that the best teams are made made up of different personalities with different skill sets, so we always plan group projects with […]
As we approach the end of the year, the development of a business-wide annual plan looms ever closer. Planning for next year is a major stress this time of year; however, at Movéo, we’ve decided not to worry about our annual marketing plan for 2015. In fact, we’re not even going to write one. Why? […]
Is your brand data-driven? If not, it’s time to make a change. As we’ve discussed this month, data-driven brands have the upper hand in marketing, as they’re better able to adapt and respond to changing variables in the marketplace. Read on to learn the six qualities of a data-driven brand that help them rise to […]
In a changing marketing landscape, data analysis and insights give organizations the information necessary to measurably grow their business, spend their budgets wisely and compete effectively. There are many ways in which careful and strategic data analysis can result in the growth and success of an organization, including: Reallocating resources where they make the biggest […]
As the nights get longer and the weather gets colder, we’re turning back on the Movéo blog to reflect on key insights in digital marketing from 2014. To conclude October, we’re discussing creating a holistic strategy for social media that includes a plan for defining key performance indicators, collecting and analyzing metrics, and shaping ongoing […]
Content marketing is central to the conversation around digital marketing, but the term is often used as a catchall. To create content that truly drives leads and conversions, first define the strategy. The Content Marketing Institute (CMI) writes: Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable […]
Marketing data provide a fascinating insight into your business and its reach, but marveling at this information is not enough. To create impact, marketers need to take action. Here are five ways that marketers can take data points and turn them into tangible actions and initiatives: Use data-driven insights to adjust targeting. The information from […]
