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In light of Facebook’s new pay-for-play requirements, LinkedIn is becoming more popular than ever. It’s being heralded for its perks and its stance as an ideal platform for thought leadership. Many B2B marketers have been committed to the channel for quite some time, so this will come as no surprise to them. LinkedIn’s professional demeanor […]
The ROI of social media is an ongoing debate between marketers and the C-suite. While most professionals who work in marketing stand firmly by the value of social media, they still occasionally flinch when required to report bottom-line results or recruit continued support for their efforts from executives. After all, social media is ideal for […]
Twitter has changed a lot over the past year. In fact, some people are even predicting its death. While we believe Twitter is alive and well and holds more potential for marketers than ever before, it’s true that the platform’s new features require marketers to adapt and stay quick on their feet–but what else is […]
As every marketer knows, rumors have been circulating about Twitter’s decline. Is Twitter dead? Has the platform changed? Is it still useful, or is it dying fast? While the network has certainly evolved over the past year, we’re happy to report that in our opinion, Twitter is still highly relevant, and we don’t think it […]
An overwhelming 71% of online adults use Facebook, as this this Pew Research study shows, making it the largest and most popular social network. Because many consider the platform to be a place for family photos and other social engagements, B2B marketers sometimes wonder if it’s right for them–especially in light of this year’s organic […]
In late 2013 and early 2014, Facebook presented great challenges to its business users. They’ve been well documented on the marketing blog circuit, and even Facebook themselves have weighed in on the issue. All chatter aside, the reality is that organic reach of Facebook business page posts has almost entirely disappeared. Unpaid posts enjoyed exposure […]
When a company has been in business as long as Movéo, you have to assume we’re doing something right. Movéo has a long-standing reputation for valuing its employees, and tenure on the team is evidence of that. Over 25% of Movéo’s employees have been with the firm for more than 10 years! After 26 years […]
This month on the blog, we’ve focused entirely on internal investment. The reality is, positive company culture is key to building a strong team, and professional development doesn’t take as much time or money as many people think. Both reap bottom-line rewards for your business, so they’re worth the extra planning and dedication required. Your […]
Though we’ve focused largely on outside-the-box professional development ideas in our series in investing within this month, internal investment doesn’t begin and end there. Developing a positive, enriching company culture is another key piece of the puzzle. Company culture is defined by intangibles, and employee perks are one contributing factor. There are a variety of […]
This month, we’ve been sharing ways to improve company culture through outside-the-box professional development. The value of mentorship has come up more than once, and today we want to explore it a little further. Your company’s mentorship initiatives might be structured programs, like our onboarding process, or they might be a casual part of the […]
