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Today, we begin our series on engagement by discussing one of the most important groups: your target. Engaging prospects is an art that’s been long explored by marketers, though it’s changed a lot in recent years thanks to the internet and social media. While it might be easier to engage leads at some points in […]
Recently, the word engagement has been getting a lot of attention among marketers. It’s certainly important, but what exactly does it mean, anyway? Some companies apply it to employee engagement, and others make the focus external, to customers and prospects. While one business believes internal culture is the path to success, another spends more time […]
Today’s guest post is from Dave Cannon, Vice President of Creative Technology at Movéo. As we wrap up our focus on email marketing for the month and close in on the mid-year mark, I thought it would be interesting to take a look at some of the predictions and trends that were noted about the future […]
Here on Get There, we devoted the entire month to email marketing. It’s still one of the most important aspects of a multi-touch lead nurturing program, and it’s not going anywhere. Newer digital marketing tools and constant brand chatter have only made inbox real estate more valuable. Like anything else, it’s important to stay up […]
Everyone in digital marketing understands the importance of compelling subject lines. Getting emails opened is essential to conversion, so there are endless advice posts on the internet to help marketers make subjects more clickable and appealing. Despite the buzz, sometimes it’s still difficult to pinpoint exactly what makes a subject line work for your audience. […]
In email marketing, A/B testing is the best way to communicate more effectively with your company’s audience. Although it’s a frequently used method, it can be intimidating to marketers who haven’t had the opportunity to use it. The truth is that despite the marketing jargon, it’s pretty simple to do. Even better, it’s the best […]
When we shared email marketing’s amazing ROI, we discussed its measurability. One of email’s greatest perks is the ease with which marketers can test, measure and optimize each message. Compared to other forms of digital marketing, email offers remarkably detailed insights, starting with A/B testing and ending with each subscriber click. Email service providers offer […]
Email marketing is a valuable lead nurturing tool, yet mastering it is quite a challenge. Emails require the perfect subject line, valuable content, good design, A/B testing and a segmented list. Each of those elements takes time to refine, and together, they’re powerful. However, the reality is that no matter how well your emails are […]
Data is a popular marketing topic, for good reason. Data-driven strategies are a direct corollary to business growth, and that won’t change anytime soon. In fact, it will only become more essential that companies adopt data optimization at their core. Data should shape every aspect of marketing strategy and decision making, including email. It’s easy […]
There’s no denying this recent development in marketing: mobile is essential. People are consuming more and more content on-the-go, and these numbers will continue to rise. In fact, mobile is predicted to surpass desktop internet usage as early as this year, because Americans are spending 8%, or two hours, of every day on their mobile […]
