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Have you ever purchased AppleCare, Apple’s product protection plan, to accompany a new device? If so, you’ll know it’s delivered in a box that’s austere yet still somehow elegant. Apple is the brand responsible for elevating our collective sense of design these past few decades, so it makes sense that they deem a simple card […]
Have you ever been in love with a company only to have them disappoint you? It might be in person, over the phone, or in a customer service email, but at some point it’s bound to happen. Depending on the situation, your devotion to the company might have never recovered. Brands make implicit promises with […]
At some point, brands went from recommended to required. As the importance of branding developed, companies became more adept at spreading their values. At a good company, every employee can recite the brand promise forwards and backwards. Unfortunately, talking about the brand in the mailroom isn’t the same as using it in the boardroom. At […]
Did you know that Disney has a professional development arm called The Disney Institute? It’s true. They offer organizations “time-tested best practices, sound methodologies, and real life business lessons that facilitate corporate culture change.” We know what you’re thinking. That’s a strong departure from spinning teacups. Truth #4: Strong brands s-t-r-e-t-c-h. Successful extensions as far […]
Today’s consumer is overwhelmed by choice. Being forced to make too many daily decisions – including small things like what toothpaste to buy or where to eat – can be a source of anxiety and stress. Whatever this says about our culture, the undeniable truth is that brands play a role in that decision making. […]
On Monday, we shared the first of our 10 Simple Truths About Strong Brands: strong brands are forgiven. Developing a powerful brand is an investment, but the value it brings to its company makes it worth the effort. Here’s the second benefit of strong branding: Truth #2: Strong brands know themselves. Think about today’s marketing […]
Brands are hard to understand. If you ask five people to define the word, you’re likely to get five completely different responses. That’s why we believe it’s more important to understand what a brand does. Brands provide countless benefits for the companies that invest in their development, particularly when they gain strength. We’re devoting this […]
This month, Get There is focusing on the power of strong brands. Every company wants one, but it takes work to get there. We’re going to explain exactly why it’s worth it. Brian Davies, Managing Partner at Movéo, is an expert when it comes to building brands with strength and sustainability. He’s crafted 10 simple […]
This guest post comes to you from Randy Parker, Senior Developer at Movéo. Today, we will explore combining two modern techniques – Personas and Big Data – which can work together to form a tool greater than the sum of its parts. Personas are a method of segmenting your unique customer base to create humanly accessible […]
This month, we’ve offered insight about how your company can better understand data and move towards optimization. Now you may be wondering how we address data at our own company. We’re happy to report that we’ve taken huge data-related strides in the last year. In December, we welcomed data specialist Jiani Zhang to Chicago. She’s […]
