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On Friday, we kicked off our series on internal branding. While many companies recognize the value of a strong brand, their focus is usually external. They often overlook the critical role employees play in shaping relationships with target audiences. Advertising and external communications are an important piece of the puzzle, but building strength internally helps […]
Every company is worried about branding, and understandably, the focus is usually external. But let’s not forget – strength starts at the core. Building a strong internal brand has greater benefits than many realize. The essence of branding is promising and delivering. It’s a simple, yet powerful concept. Companies make promises to customers and do […]
Happy New Year, Chicago! We hope 2014 brings happiness and health – along with all the marketing and business success you could ask for. Employees, friends and clients, here’s to you. Image via (cc) Nimesh M
Need a little reading material to take you into the New Year? To conclude our December theme, we’re back with four of our favorite blog posts on lead management from around the web. Lead Management: 4 principles to follow This post from B2B Lead Blog, covering MarketingSherpa’s Lead Gen Summit in September, breaks down three […]
Even if you’re adopting all the lead management tips we’ve covered this month, you won’t be successful without a bit of organization and consistency. If you’re a small company, it’s worth it to invest in a good CRM tool, and if you’re at a larger company, make sure you’re using yours to its full advantage. […]
Pausing our lead management series for this important message: May today be full of family, friends and rest. Wishing you and yours a happy holiday! Image via (cc) popofatticus
Lead management is a place where companies are usually willing to invest, but that doesn’t make it easy. It can get pretty uncertain, in fact, during the nurturing stage. When marketers don’t know exactly where prospects stand, it’s hard to meet their needs and convince them to buy. Prospects in this stage typically leave emails […]
Lead nurturing gets a lot of attention. Wondering why? Jon Miller, co-founder of Marketo, defines lead nurturing as this: “…the art of maintaining permission to ‘keep in touch’ with potential customers as they educate themselves, with the goal of being top of mind when they are ready to move into a buying phase.” Notice that […]
Monday was all about the role data plays in lead management. Lead scoring, however, isn’t the end of it. Data should shape your entire lead management strategy — including content. Isn’t demand generation essentially smart content strategy, anyway? When it comes to content planning, consider your data a directive. The links your leads have been […]
Every lead management strategy tackles lead scoring, like it or not. Thanks to the data and detail-oriented tracking involved, it sounds intimidating, but today, we’re showing you just how accessible and useful it really is. Defined, lead scoring is gauging a prospect’s interest level by actions taken. The digital age has provided us with a […]
