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Our rapidly accelerating culture is one in which marketers feel the need to constantly learn, adopt, and master each new tool that becomes available. This behavior leads to an inability to use any of them to their utmost potential. The first step towards Positive Adaptation – our best shot at “keeping up” – is to […]
As we discussed Monday, our fast-paced world is creating Perpetual Novice Syndrome among marketers. How are we supposed to learn every new tool and trend? On top of that, how are we supposed to use each to its fullest potential? The answer is more simple than you might think: Positive Adaptation. Though it is possible […]
Here at Movéo, we have been thinking a lot recently about how marketers can succeed in a world that refuses to slow down. Technology is advancing at an alarming rate, providing marketers with endless tools and countless options to reach their customers. Sometimes, it seems impossible to know which ones to use or how to […]
May has come to a close, and summer is here. We have dedicated most of our May posts to strategies for navigating the new B2B sales funnel, and we hope they were helpful to you. As usual, we have also created a roundup of this month’s most helpful B2B marketing posts. Five Key Reports for […]
LinkedIn is popular among B2B marketers, but it is a lesser understood social network, leaving some unsure how to use it most effectively. Even if they utilize the platform, many marketers are not using the feature we believe to be most valuable to them: LinkedIn Groups. Here are a few reasons Groups will work for […]
As a recent Forrester study showed, B2B buyers will find three pieces of content relating to a vendor for each one that is pushed out by the company. This content is found in many channels – intentional via search engine research and unintentional via social media – and is constantly accessible on computers, smart phones, […]
Marketers know that customer relationships cannot end when sale is reached. Instead, they must grow stronger. It is at this point – after purchase – that a customer becomes most valuable to its company. We like to look at it this way: in the new sales funnel, customers do not exist once they’ve made a […]
Every marketer knows that email is still a useful tool. Last week, we discussed the importance of using compelling subject lines to get emails opened, and it is clearly of utmost importance to develop relevant, meaningful content for your customers. What we have not discussed is something that to some, seems obvious: the heart of […]
The success of any website lies in its conversion rate. Gone are the days when simply building site traffic was sufficient; today, those visits must be converted into something more – direct leads or sales. Though increasing conversion can seem like a daunting task for B2B companies, we believe it is not as hard as […]
While navigating the new B2B sales funnel, prospective customers devote a lot of time to consideration and research before ever making a purchase. It is the marketer’s job to find a way to move them from problem to solution in the form of a sale. The only way to do this, it seems, is by […]
