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To gate or not to gate? It’s a common debate among B2B content marketers, and unfortunately, there is no simple answer. Gating content — requiring prospects to fill out a form before they can download your white paper, video or other thought leadership piece — is commonplace in the B2B world. But, just because it’s […]
In honor of our 25th anniversary, we’re going to pull some of our old favorite guest posts out of the archive and take a fresh look at them this month. Our field is evolving more quickly than most, but there are some things (like creativity, transparency and resonance) that will never die. We hope […]
Social media is all about making connections, so it seems obvious that we should put a great deal of effort into interacting and forming relationships with others online. Despite this fact, it seems that many B2B community managers are much more focused on broadcasting information about their companies and products than on interacting with others. […]
October is always a celebratory time here at Movéo because it marks the anniversary of the launch of our agency. However, this October is more exciting than most because Movéo is turning 25! A huge “thanks!” goes out to all those who have made our first 25 years a success. Our clients, partners, employees, families and […]
Another month (and season) has come to an end, and it’s once again time for a list of our favorite recent B2B marketing posts from around the blogosphere. Enjoy! Content Marketing 101: 8 steps to B2B Success via SherpaBlog It’s easy to get bogged down in the complexities of starting a content marketing program, so […]
Last week, Twitter followed LinkedIn’s example from earlier this month and rolled out a new format for its profile pages that is better tailored to the needs of brands and businesses. It seems that all the major social networks have now realized that brands require different types of pages than individuals. Here are a few […]
As we mentioned a few weeks ago, B2B marketers can learn a great deal from Apple’s successful product launch strategy. However, last week, it became clear that we can learn just as much from the Silicon Valley giant’s mistakes. Along with the release of the iPhone 5, Apple also made their most advanced iPhone operating […]
Here’s a new term for your B2B marketing jargon dictionary: magnetic content. If you haven’t heard it already, you will. Marketers in both the B2B and the B2C spaces have been using the term to describe any kind of content “that attracts rather than distracts.” If you’re still confused, don’t worry. We’re here to break […]
No matter how you go about it, generating a qualified B2B lead is never cheap. But if you believe the statistics, inbound leads come at a much more reasonable cost than outbound. In fact, as our strategic agency partner in the UK, Earnest, highlighted in their “vital statistics” video, the average outbound lead costs $364 […]
As BtoB Magazine reported earlier today, Facebook has officially launched a new ad retargeting tool that allows advertisers to bid real-time for Facebook ads that target users based on their browsing activity across the web. This new option presents some great opportunities for advertisers, but before you run off and start bidding on ads, there are a […]
