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As we mentioned back before the opening ceremony, there are quite a few B2B companies in this year’s group of Olympic advertisers. Now that the games are almost over, it’s about time we review a few of the best B2B ads from the games. Here are a few of our favorites so far: General Electric […]
If you run any kind of content marketing program, chances are you’ve tried your fair share of content planning tools. Content marketing can be complex, but the right tools can make the process almost pain-free. Here are a few of our favorites: DivvyHQ We mentioned DivvyHQ in a recent post on social media tools, but […]
In last week’s post about mapping content to the B2B buyer’s journey, we said that B2B marketers must focus on both the information needs of their customers and the content formats that best deliver this information when planning a content marketing program. However, as some of you pointed out on Twitter, this idea only works if […]
According to a study from the Content Marketing Institute, 60% of B2B companies plan to increase their content marketing spend in the next 12 months. Clearly, B2B marketers believe that content marketing is a powerful tool, and we couldn’t agree more. Content marketing isn’t an easy task, but fortunately, there are many great examples […]
There has been some interesting debate taking place on the blogosphere lately about the merits of mapping content formats to the B2B buyer’s decision-making process. As B2B marketers, we’re taught to believe that our customers follow a standard sequence when making a buying decision that looks something like this: It makes sense, then, that we […]
TV has prime time and radio has the morning and evening commute. But what about social media? Have you ever wondered if a “peak time” exists for tweeting, posting to Facebook or blogging? It turns out that some times of day are, in fact, better than others for social media engagement. According to a recent […]
Have you been struggling to make content marketing work for your company despite the time and effort you’ve put into strategy, planning and content creation? If so, you might be missing the one ingredient essential to any successful content marketing effort: valuable content. It seems like a no brainer, but many marketers forget that to […]
It’s time again for our monthly “faves” list of great B2B marketing posts from across the web. Here’s what we were digging in July: B2B Content Marketing Strategy Checklist via Velocity Partners Content marketing can be a complex and time consuming pursuit, but it doesn’t have to be. We think this workbook from Velocity Partners […]
Have you heard the news? Today is a big day here at Movéo because we just launched a brand new moveo.com! We hope you’ll head over and check it out. Like most companies, our website is in a constant state of evolution. However, it’s been a few years since we gave the site a full overhaul, […]
The 2012 Olympic Games are set to kick off next week in London, and several B2B companies are ready to make a big advertising splash. As BtoB Magazine reports, companies such as Citigroup, Dow Chemical Co., General Electric Co., Panasonic and Visa have all made major ad buys for the upcoming Games. Sure, some of […]
