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Since February is officially over, we thought today would be a great day to round up and share some of our favorite posts on B2B marketing from across the web. In fact, we plan to do a roundup like this at the end of every month. Think we missed something great? Send it our way. […]
Earlier this week at Movéo, we had a Lunch and Learn session where we explored the user experience and its design implications for mobile applications. We’ve seen an increasing number of our clients express interest in optimizing their sites for the mobile web lately, and for good reason. Mobile browsing has shown explosive growth in […]
In a new white paper out today from Movéo Integrated Branding, our VP of interactive Services is discussing the World Wide Web Consortium’s new privacy standard and its implications for B2B branding. The white paper is a must-read for anyone who involved in marketing their company on the web. Here’s are a few of the […]
In case you haven’t noticed, there has been a great deal of buzz around the topic of content marketing lately. Just before the new year, a Content Marketing Institute study showed that marketers are becoming significantly more confident in the effectiveness of content marketing, and that 60% plan to increase their content marketing spend in 2012. […]
Think branding is more important for consumer marketing than for B2B? Think again. Brands are highly valuable assets for B2B companies, and the facts exist to prove it. According to Interbrand and Business Week’s 2011 ranking of the top 100 global brands by value, Intel, GE and IBM, three largely B2B-focused brands targeting sophisticated, […]
Whether you’re a fan of Valentine’s Day or are just happy it’s over, one thing is certain: Valentine’s Day is a marketing-driven holiday. This year, as always, marketers capitalized on our needs to shower our loved ones with flowers, candy and cards on February 14th. While Valentine’s Day is typically thought of as an occasion […]
Welcome to our brand new Movéo blog, Get There! We’re excited to take fresh approach to sharing content with the new blog, and are committed to bringing you our thoughts and opinions on the hottest topics in B2B marketing. Here’s what you can expect: each week, we’ll add our voice to the discussion on B2B […]
Today many hospital marketing heads have been forced by CEOs to cut marketing and communications budgets. Many are now focused on immediate, quarterly based, measurable direct and e-marketing tactics. Few may be considering market research, as patient and community studies do not actively generate revenue. But a simple, powerful research metric has emerged that shows a strong linkage between survey results and the bottom line — hospital profitability, customer loyalty and brand value.
image credit: And so it goes in Shreveport Proximity and word-of-mouth have always been influential (if not the most influential) factors in choosing a hospital or doctor. I recall hearing my mom mention that she often used doctors that her sisters had visited. She also took my siblings and I to the same doctors that […]
Integrated branding requires delivering a consistent message across all marketing channels. An incomplete local listing (think Google Maps, Yelp, Yahoo Local, Yellow Pages, etc.) not only decreases your visibility in search results, but it sends a less than satisfactory message to users about your brand. And sometimes the listings are inaccurate. I can speak from […]
