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Let’s face it, business-to-business buyers are savvy: They fully understand the marketing game. They resent being patronized, hate the old corporate cliches and won’t stand for hyperbole. To retain their customers and build market share, they need to ensure that they deliver on their promises and keep their brands relevant. That means entering into a […]
Like their consumer counterparts, business-to-business brands are only as good as their customers’ experience with them. The difference today is that the Internet affords customers lots of ways of communicating those experiences to their peers. Chat rooms. Blogs. Rating and review sites. Think of it as “word of mouse” –– a phenomenon that’s influencing marketing […]
Today Google announced their intention to launch a venture capital arm led by David Dummer, senior vice president. The question why is answered by what does Google have to gain, and why now. Google has several things to gain. The most prominent is the current credit crunch and the effect it is having on many […]
Keeping up with the latest developments in PPC marketing has led me to be very involved in the Online social media space in general. I have experimented with countless new media marketing techniques and participated in developing everything from article marketing programs to the latest apps like Twitter. I was listening in on a webinar […]
In my life, before the Internet became the center of my business and professional life I was a Financial Advisor with one of the largest firms in the US. I wanted to crunch the numbers and find the opportunities and help people actually retire. If you would have asked me about CPA online advertising at […]
Companies across the country are being squeezed by rising food and energy prices. At the Chicago American Marketing Association BrandSmart 2008 Conference, Kim Feil, former Chief Marketing Officer of Sara Lee North America, briefly discussed the current economic situation and its impact on consumer brands. At one point, she asked the audience which one premium […]
I’ve been thinking more about why it’s important to build a compelling employment brand. I shared some in an earlier post; here are some additional reasons to consider:A strong employment brand helps you get more out of your HR budget.A properly developed employment brand will include messaging that convincingly communicates the benefits and value that […]
When it comes to emerging media marketing, search engines are one of the most popular options. Search marketing deals with website pages and their relationships with words and phrases that are associated with your company, brand or products. According to Jupiter Research, more than 40 percent of the average marketer’s budget is devoted to search. […]
It has become increasingly difficult for companies to reach large groups of business decision makers through traditional B2B channels. Historically, marketers could rely solely on the trade press or a well-attended tradeshow. One of the fundamental arguments for participating at a tradeshow is that these forums provided a unique opportunity for buyers and sellers to […]
Managing your employment brand (the perception people have of what it’s like to work at a particular company) is essential the health of your business. Not convinced? Consider this: A strong employment brand can enhance revenues, profits, and customer satisfaction.Building your employment brand has an impact that reaches far beyond recruitment and retention. Studies have […]
