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Your employment brand is the perception current employees and prospective hires have of what it’s like to work at your company. It’s the first impression you make on potential employees. It’s the expectations you set for new hires. And it’s the reason that your most valuable employees decide to either stay with you or leave […]
One final comment on video. Before jumping lens-first into B2B video, it is wise to learn best practices. For example, what is the best balance of substance to sales pitch? (The "Change Artists" series mentioned in a previous post walks this tightrope very adroitly.) Also, don’t try to produce a video on the cheap by […]
I have a confession: I love grammar. As far as most people are concerned, this marks me –– at best –– as very odd. But I have good reason to feel this way. As a writer, communication is at the heart of my craft, and good grammar is at the heart of communication. In my […]
One of the most common mistakes I have seen over the past two years when taking over an Adwords or Yahoo! Search marketing account is the lack of negative keywords. Negative keywords do the same thing in PPC marketing that they do in the search box. For example, if I search for “Movéo” we are […]
Corporate blogging is still fairly rare, with only a few big companies choosing to blog. When Movéo Integrated Blog began we realized that this was not just something we wanted to be Bob and Brian’s responsibility. For many companies blogging seems like something that only upper management should be involved in. Movéo began this way, […]
With the vast amount of publishers and opportunities in the online arena, the ability to utilize multiple planning sources helps create a well-crafted media buy. Today, Google announced the introduction of a tool called Ad Planner, which gives media planners the ability to find Web sites based upon demographic attributes. The Ad Planner user enters […]
As I was driving to work the other day, I was surprised by a statement in big letters across the back of a truck in front of me. It stated, “An ISO 9001 Certified Transportation Company”. There was nothing else except for a logo, and as such, this particular company is missing out on a […]
A few more thoughts about enhancing brands with video. The truth is, B2B has bought into video, but tentatively. According to BtoB Magazine, "Online video is becoming the killer application of the Internet as B-to-B marketers embrace it as an integral part of their marketing programs." While this may be true in some quarters, the […]
YouTube. JumpCut. Joost. The Web is now filled with video. Driving it all is the nearly ubiquitous availability of broadband Internet connections that let computer users quickly receive the large files needed to experience "smooth" online motion and sound. If the explosion of video seems to you like just another example of B2C media moving […]
Amongst the many reports that ad serving platforms such as Google Adwords and Yahoo! Search Marketing the content network is often seen as less reliable a producer than the search network. This is mostly because control measures in the content network are not as instant as those in the search network. A negative keyword becomes […]
