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Staying current with the latest flash/animation trends these days is hardly an easy task. Movéo has been working with clients to explore more user/experience orientated creative. it is important to be able to offer new and exciting concepts to take an online campaign to that next level. So I set out to Digital Bootcamp (a […]
Ask any Search Engine Optimization professional and they will tell you that image search is all about the tags. Unfortunately for searchers, this has led to poor quality of search results. Flickr, the photo social network of Yahoo! Uses tags to group photos into relevant bunches. Microsoft Live.com and Google also have image search engines […]
For the past few years, I have been fortunate to attend several of the IAB’s Leadership Forums. The event’s organizer, the Interactive Advertising Bureau (www.iab.net), is one of the most respected providers of information-based events for the interactive advertising industry. The IAB is based in New York and, as a result, the majority of its […]
Third-party ad serving has tremendous benefits for brand owners by providing better visibility into the effects of their online advertising campaigns. Ad servers allow marketers to identify end users—and the actions they have taken—by storing server-side profiles on each user that lands on their site after clicking on an ad (known as a click-through), or […]
Almost any business owner you speak with will tell you the key to success is location. However, in the age of the information superhighway what exactly does this mean? Are they referring to their physical location, how it meets the demands of customers, suppliers, transportation, utility access, traffic count, ease of entry… the list of […]
Wall Street was surprised as Google released earnings for the first quarter of 2008 that showed, not a slowing of the massive growth rate experienced in the third and fourth quarters of 2007, a 42% increase from the same period last year. The line Google has been towing has been that they have been refining […]
The online edition of The Wall Street Journal reported today that Yahoo is testing outsourcing it’s search advertising to Google. Several News sources have already picked it up, and everybody seems to think the move by Yahoo to test outsourcing search advertisements to Google is all about snubbing Microsoft. Driving off the aggressive MSFT bid. […]
There is no denying the importance of measuring your Web site’s visitor actions, how else would you know if your site is working for you? But, are you tracking the right metrics? I can’t tell you the amount of times I have been in meetings and conversations with clients and colleagues where the subject of […]
Healthcare Providers Lag on Customer Loyalty Metrics A lot has been written about how the healthcare industry is woefully behind most others in their strategic marketing competence, technology adoption, customer focus, etc. This is not news. Actually hospitals have been conducting patent and stakeholder satisfaction surveys for a long time. But how have they been […]
It is a common question in advertising, how much spend is the right amount of spend? As any marketer can attest, answering this question is not easy — especially when it’s asked by your CFO. A straightforward (but overly simplified) response to the question is, “you should spend as much money as it takes to […]
