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Movéo was in the house as Guy Kawasaki, former Apple software evangelist and author of “Enchantment: The Art of Changing Hearts, Minds and Actions” spoke at this year’s Business Marketing Association conference (themed “Grow”). Kawasaki offered a number of suggestions to marketers to inspire the “enchantment” he said businesses need in order to succeed. These […]
When it comes to managing a successful content marketing program, finding ways to meet demand for fresh content and overcoming the challenges of managing complex content streams are just the tip of the iceberg. You also have to build a reputation for your organization and the content you share. That’s why the third law of […]
Let’s jump back into our “Five New Laws of Content” series with a discussion of Law #2: The Law of Complexity. The Law of Complexity is a lot like the Law of Entropy. The Law of Entropy loosely describes something we all know by casual observation: the amount of chaos in a system tends to […]
As promised, we’re delving into the first law of content from our “Five New Laws of Content” white paper today. The first and, for many organizations, the most challenging law, is the Law of Consumption. The Law of Consumption can be summarized as follows: As the rate of content consumption increases, the value of fresh […]
We’ve been thinking a lot about content here at Movéo. This makes sense, as we recently announced the addition of content marketing to our core offering, but we’re not the only ones with content on our minds. In fact, according to a recent Content Marketing Institute study, 9 out of 10 B2B companies are currently […]
