By now, you know that content marketing is a powerful tool for B2B companies. But many are still focused on traditional formats like case studies and white papers. While those forms of content are valuable in the right place and time, be sure to explore the many other options available for sharing content.
To get your creative juices flowing, here are a few other content formats you can use to spice up your content marketing programs:
It’s not the same old PowerPoint slideshow, PDF document, or video. With SlideShare, your presentation is easily accessible and shareable. The online slide hosting service allows users to upload presentation content, store it publicly or privately, embed it on blogs or websites, and share it on social networks. With a PRO account, users receive additional benefits such as analytics and ad-free pages.
In our visual world, video-sharing is a growing area for marketers. Rather than simply reading a report, audiences experience your content through sight, sound, and motion. Demonstrations and testimonials are two of the many types of content that are compelling on video.
As long as there are traffic-drivers in place to build an audience, microsites allow companies to provide a large amount of information in one space. Interactivity takes the typical microsite up a notch. Engage visitors with an interactive model, personalization options, or even a customized quiz—all things they can’t do with a straightforward white paper.
Blogging allows you to build relationships and establish credibility. By sharing regular content, you’ll reach new audiences with shareable information and help your site’s status with the search engines. While blogs require consistent updates, they are a great way to position your company as a thought leader.
In certain cases, an audio format might be a perfect channel for sharing content. A podcast is an audio clip that is typically 5-30 minutes in length and available for download onto a computer, MP3 player, or mobile device. The essential ingredients for this content format include: a regular series on an interesting topic, expert speakers or interview subjects, and an audience that is receptive to podcasts.
Which of these content marketing formats would you like to explore?
Photo Credit: Nazmus Khandaker
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