Last week, Twitter followed LinkedIn’s example from earlier this month and rolled out a new format for its profile pages that is better tailored to the needs of brands and businesses. It seems that all the major social networks have now realized that brands require different types of pages than individuals. Here are a few ways to take advantage of the changes:
- Upload a larger profile photo. The default size for the profile photo is now 73px x 73px. This larger size will allow you to display a higher quality version of your logo.
- Create a profile header. Just like Facebook and LinkedIn, the new Twitter brand pages include a large header photo that can be a great branding tool for your page. Image maps and animation are prohibited, but use of text and messaging is not restricted as it is on Facebook.
- Improve your background. Twitter has long allowed users to create custom backgrounds, but until now, it has been extremely difficult to control their appearance and to keep the Twitter feed from unintentionally covering key images or text. New controls for alignment fix this problem.
- Pin key tweets. Perhaps the best feature of Twitter’s new business pages is the ability to pin important tweets to the top of your timeline. Consider using this feature any time you make an important announcement or run a special promotion.
Have you played around with the new Twitter business page settings yet? We plan to upgrade our own page later this week and will let you know how it goes when we do.
Featured image via StarGroup
(Click here to expand)
