Over the past week, we have shared three tips from our white paper on Positive Adaptation. Today, we want to share an additional tip that is not in the white paper, for your added benefit.
Here’s a question:
When you decide to learn about something new, is it more often in reaction to an experience you have already had, or is it to openly explore new trends and developments?
We have noticed that most often, research is conducted as a response to a decision that has already been made, but we believe it can be more helpful not to wait that long. Be proactive in your learning, rather than reactive.
It is more important than you might realize to set aside time every week to scan editorial about new developments in B2B marketing. When you research change with a proactive, open mind, it is easier to assess new tools and trends with the strategic filters (link Monday’s post) you have set in place for your company.
As you make it a priority to explore such materials, ask yourself if a policy for sharing information within your department might be helpful. With a system for sharing in place, more marketers and colleagues can reap the benefits of your research. Sharing information personally with your network might also be useful.
As you make an effort to proactively conduct industry research, visit sites like TED, Lynda.com, and BtoB Magazine. There are countless blogs to visit, and following industry leaders on Twitter makes it easy to be led to posts and articles that might otherwise be hard to find.
Enjoy your allotted research time – another way to feel like you are on top of our culture’s fast-paced change.
(Image credit: Movéo)
(Click here to expand)
