Google began a private beta of Google TV Ads last summer, and released it to the public in May. However, for many agencies and advertisers tracking held them back from trying the distribution service. By adding tracking through Analytics to Google TV Ads in June the Internet Info-product marketers jumped in. I’m sure you saw more than one commercial from a crazy fox selling you the latest Internet get-rich-quick-scheme. But seeing as the system itself and offering have both been in the development stage traditional advertisers have shied away from Google TV Ads.
At the beginning of September Google and NBC announced a partnership involving several of NBC’s cable networks and Google’s TV Ads Platform. On the surface this looks lke Google just trying to offer broader TV choices to advertisers, and NBC looking to pick up falling ad revenue.
Really what this is all about is data, accountability, and Google trying to develop the same level of real time information for traditional media outlets as it currently has with the AdWords Platform. One of the first steps in their partnership is to work with the service provider Dish Network to more precisely measure viewer activity through tracking with the subscriber’s set top receiver.
Also in the works, is to work toward local targeting of ads through this network as well. Google and NBC intend to work together to increase the information advertisers can receive about viewers, increasing the advertiser’s and agency’s ability to optimize advertising campaigns.
