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It’s that time of the year again! Everyone’s talking about their plans for the new year, resolving to commit to a new habit or make a change for the better. Don’t stop with your personal development goals — set some New Year’s resolutions for your marketing. In 2016, commit to: Be more data-driven Without data, […]
Last week, we shared some marketing opportunities on the horizon — but 2016 will also be a time of marketing challenges. Could it be that for every new content form or channel that is opening to marketers, an old one is falling in relevance or utility? Join us as we take a look at some […]
As 2015, draws to a close, it’s time to take a look at what’s shaping up to become the center of marketing conversations in 2016. While only time will tell what will become the next industry buzzwords and tools of choice over the coming year, here are a few concepts we’re intrigued by: Micro-moments Google’s […]
Earlier this year, we spent a month focused on the importance of organizational purpose, and that conversation is as relevant as ever as we move into 2016. Why is purpose important? For one thing, it’s the right thing to do. Your organization has an impact on the world through its actions, from advocacy efforts to […]
At Movéo, our blog is one of our chief ways of sharing our knowledge and connecting with you, our readers. As the year draws to a close, we wanted to take a look back at some of our favorite posts from the year. From Mad Men to today: how purpose has changed in marketing How […]
CMOs face a variety of pressures: to prove marketing’s ROI to the CEO, to stay on top of marketing trends and changes and to provide their teams with the training, tools and leadership they need to perform. It’s a lot to manage, but a successful CMO is a powerful force for their organization’s growth and […]
This year has brought the launch of some truly innovative B2B marketing campaigns. We’ve enjoyed seeing the creativity of our fellow marketers, who consistently push the envelope to create engaging new content and wow their audiences. All marketers can take away key learnings from standout campaigns, and we’ve mined some of our favorite marketing efforts […]
In 2015, we addressed topics across marketing, from business purpose to innovative content forms. As we move into the coming year, those lessons are just as important as ever. As you plan for 2016, revisit these pieces, and see why they are still relevant to your marketing going forward. How CMOs can prove their ROI […]
In 2015, new forms of content came to the forefront and the ways marketers delivered content to their audiences evolved. These ongoing trends are sure to have an impact in 2016. Is your content marketing keeping up with the times? As the new year approaches, take a moment to consider the delivery methods, quality and […]
Marketers, we are nearing the end of 2015, and it’s time to clean house for 2016. That means retiring outdated tools and replacing them with new, more effective solutions. Whatever your reasons, if your team is still using the following tools, you need to upgrade. Email marketing and marketing automation programs that lack CRM integration […]
