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Have you started thinking about your New Year’s resolutions yet? January is traditionally a time when we commit to freshening up some aspects of our own lives, but what about our marketing? As 2016 begins, you’d better not still be using ineffective, outdated tactics from years past. It’s time for a marketing update. In the […]
Marketers, can you believe it’s December already? It seems like we were just putting the finishing touches on our advice for marketers preparing for 2015, and here we are writing about the year in review. Time flies—but the year’s lessons stay relevant. So let’s take a look back. What were some of the top marketing […]
Interactive content marketing surpasses passive content in generating conversions, educating the buyer and differentiating a brand. If you’ve been following our blog, you know that we think this is an up-and-coming space for B2B marketers to explore. So before you gather your team to create an interactive content marketing strategy, review our guidelines for B2B […]
We’ve already told you about interactive storytelling and interactive news stories, but now you’re asking yourself, “how can I replicate successful interactive storytelling campaigns for my organization?” It’s time to lay out a revised content plan—and we’re here to help you with a few guidelines for introducing interactive storytelling in your marketing department. Pick the […]
Interactive storytelling is a powerful tool for brands, but the rise in interactive storytelling has actually been led by the media, including by some long-standing outlets that may surprise you. There’s no better way to inspire your own content than by taking a look at great examples, so today we’re sharing some of the best […]
Last month, we predicted that interactive marketing content—specifically, interactive storytelling—would grow in importance in Q4 2015 and into 2016. In the next few weeks, we’re taking a closer look at the trend, and sharing actionable ideas for how you can incorporate interactive content into upcoming campaigns. Ready to try this up-and-coming content form? Read on! […]
Movéo recently celebrated our fifteenth anniversary, and we’re thrilled to be able to share the lessons we’ve learned over the years with you every week on our blog. What you may not know is that we also publish in marketing and business news outlets including Business2Community, the American Marketing Association (AMA) and TriplePundit. Today, we’re […]
Here at Movéo, we’re inspired by B2B brands that are willing to try something new and think outside the box to win customers. From businesses displaying their products in unusual and compelling ways to those developing a new content niche in which to build their thought leadership, we love to hear those stories and help […]
When your organization broadens its focus to new audiences, it’s important to conduct frequent analysis to determine the impact of your efforts. That means regularly questioning your approach to make sure your targeting tactics are on track. So marketers, before you go any further with a newly-expanded targeting strategy, ask yourselves these questions: Awareness How […]
If you’re like most marketers, you spend much of your time focused on expanding your brand’s market share in the target markets where you already have significant traction. But if you want to drive above-average business growth in 2016, you need to begin thinking about expanding to new markets, as well. Target market expansion is […]
