Learn about achieving sustainable growth and more…
What effect does the look and feel of your website have on visitors? Both the design and the copy on your site can meaningfully influence potential buyers, for better or worse. To maximize your lead generation efforts, your business needs to optimize every aspect of your website, front end and back. For inspiration, take a […]
Your team has devoted plenty of resources to creating website copy and downloadable content — isn’t it time you made your content marketing work harder for you? These couple of steps might be all you need to take your digital content to the next level: Optimize for search and for readers When content is both […]
Thanks to the advent of new technologies, marketers have more channels available than ever before through which to reach their targets and grow their bottom lines. Today, a sophisticated campaign may include the traditional advertising we’re used to from years past, while also utilizing social media platforms, engaging video content and highly-targeted email nurturing, as […]
At Movéo, we don’t just preach cross-channel content optimization and campaign integration, we practice it. When we partnered with Landis+Gyr to create the Future.Ready. campaign, high-quality, channel-optimized content was at the center of our efforts. Landis+Gyr: A Leader in Smart Grid Technology A part of the Toshiba Group of companies, Landis+Gyr provides products that help […]
Good content, even content that engages and excites readers, doesn’t always result in new leads. There’s one trait that separates the ineffective content from the effective, and unfortunately, much of the content B2B and healthcare companies produce is missing this “secret sauce.” Effective content spurs audiences into action. It’s really as simple as that. If […]
For both B2B and healthcare marketers, lead generation must be a multi-channel effort. Smart cross-channel marketing campaigns play to the strengths of each platform and then bring various tactics together to deliver one unified, cohesive message. Do you want to get smarter about cross-channel optimization? Consider how these two popular marketing tools can be amplified […]
Marketing can accomplish many things, from increasing brand recognition,to conveying company’s values. But in the end, marketing is measured chiefly by its impact on sales. It can be difficult to prove marketing ROI, but some companies are ahead of the curve. Take a look at these superstar campaigns that draw a direct line connection between […]
According to a study by Corporate Visions, only one in 10 companies consider their sales training and demand generation functions to be perfectly aligned. This is a startling problem, and it’s more than just revenue that gets lost. Lead conversion suffers 61% of B2B marketers send all leads directly to sales. However, at the average […]
When marketing and sales align, revenue grows and the pipeline moves more smoothly. Just ask the sales team at Kapost: when they get a request from a lead for more information, they send it down the line to the marketing team, who looks through their resources to see if they have any literature that addresses […]
All month, we’ve been discussing the importance of prioritizing communication between sales and marketing. The two departments can also collaborate on the development of reports for management, and they should. Marketing and sales share a common goal Ultimately, both marketing and sales are working to convert leads to clients and sales. You work to create […]
