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Sales and marketing alignment sounds great in theory, but what about in practice? Is it really achievable in the real world? To answer that question, let’s take a look at some of our recent work with our client, the Sparton Corporation. A $400 million provider of design, engineering and contract manufacturing services, Sparton’s work involves […]
Now that we’ve covered how sales and marketing can and should align, as well as explored how marketing tactics impact sales (and vice versa), it’s time for a more concrete discussion about how to align sales and marketing: not in theory, but in the real world, at your company. At its core, aligning the two […]
We’ve already discussed how sales and marketing impact each other from a broad perspective, but what does their relationship look like on a day-to-day basis? For today’s marketers, it’s essential to be able to communicate marketing goals and strategy to the sales department, but it’s also crucial to understand how daily marketing tactics influence what’s […]
Marketing and sales managers need to work together to streamline communication between their departments. To improve communication at your organization, try pairing modern tech tools, such as a CRM program, with the more traditional approach of in-person meetings. Each tool has unique benefits: CRM Integration Your organization can use a CRM program to manage leads […]
Marketers need to keep track of many metrics, some of which relate directly to sales department success. In order to improve communication and collaboration between sales and marketing at your organization, it’s important to track these metrics: Marketing Metric #1: Lead Source In today’s multi-touch marketing environment, new leads can often be attributed to multiple […]
How can the sales team make marketing more effective? As we wrote last week, a stronger relationship between sales and marketing can improve the customer experience and your company’s bottom line. Unfortunately, many businesses do not foster teamwork between marketing and sales, and the two groups may not ask each other for the information they […]
The relationship between sales and marketing is a two-way street; the two departments affect each other in a multitude of ways. While marketing can provide sales with the qualified leads they need to develop business, sales can provide marketing with the data, analytics and from-the-field insights they need to create and execute more effective campaigns. […]
Studies show that a failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of their total revenue per year. That’s $100 million for a billion dollar company. The case for better alignment is clear, but before significant improvements can be made, sales professionals and marketers […]
Do your company’s marketing and sales teams work in partnership? Throughout the month of June, we’ll be exploring the importance of sales and marketing alignment and its impact on revenue and business growth. Looking for tips on making the case for improved communication and collaboration between these two crucial departments? Here are several of the […]
As any marketer knows, there is a great deal of work that goes on behind-the-scenes leading up to a campaign launch. Fortunately, as we’ve gained access to more and better data, we’ve been able to work smarter, not harder during our recent campaign launches. Guesswork has gone out the window in favor of data-driven planning […]
