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How can a business demonstrate their commitment to making a difference? These three B2B businesses have made a public commitment to a cause. Each works to show that commitment in a meaningful way, and marketers can learn lessons from each of them. Atlassian Partners With Room to Read According to TechCrunch, Atlassian, an enterprise software […]
This month, we’ve been writing about the impact of strong marketing campaigns. But in addition to the intended impact, B2B marketing campaigns can have unpredictable repercussions. Sometimes, these unintended consequences hit a business right where it matters most: in sales. In a blog post called “Are Your Go-To-Market Strategies Creating Negative Buyer Perceptions,” buyer insight […]
As we talked about last week, the new marketing value chain provides B2B and healthcare companies with more opportunities than ever to affect the world around them. Today, we’re going to go into depth about how a data-centered approach bests the old “rules and tools” value chain not just in terms of business effectivity, but […]
What do data and analytics have to do with making a difference? As Movéo addressed in our white paper, The New Marketing Value Chain, data insights drive modern marketing. These insights must then be applied to marketing campaigns through carefully-considered strategy and creative work. The New Marketing Value Chain allows marketers to make a significant […]
Making a difference sounds good and feels good, but in the end, aren’t marketers mainly responsible for generating more sales? What’s in it for business? Ultimately, it is beneficial for business to care about corporate social responsibility and promote the greater good for several reasons. From a marketing perspective, doing good raises a brand’s profile […]
At the beginning of the month, we explained how B2B marketing impacts the greater good–a relationship that isn’t always clear at first. As we’ve seen, however, B2B marketing can have a profound positive impact on the communities, people, and institutions in which companies operate. It’s not just the bottom line that B2B marketing can influence, […]
According to Al Iannuzzi’s book Green Products: The Making and Marketing of Sustainable Brands, “firms have been pressured by market forces to take responsibility for the supply chain.” Iannuzzi, a director of global product stewardship and green marketing at Johnson & Johnson, writes about how major brands have been called on to improve both the […]
At Movéo, we believe that effective B2B marketing can bring the smart solutions and increased revenue to more businesses, allowing them to better serve their customers. We strive to create value not only for each of our clients but for the greater communities in which those organizations operate. Among other projects, we’ve designed marketing strategies […]
When we market, it can be easy to fall into the mindset that the only person we’re reaching is the direct consumer. However, marketing has a far reach and can impact others in ways that aren’t always clear at first. Think of how many people see your marketing efforts every day: how many people walk […]
Strong B2B marketing creates growth within companies, and in the larger community, by connecting large and small businesses with the products and services they need. This, in turn, fuels economic growth. Business growth is important on a community level. When a B2B business is doing well, its employees are able to patronize local businesses, and […]
