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B2B marketing isn’t new to leveraging the power of amateur content. For the past several years, businesses have used amateur-style risk-taking, enthusiasm, and unusual methods of communication to gain interest in their products and campaigns. “Camp Network” by Microsoft In 2008, Microsoft launched a campaign to boost membership to its partner community by relying on […]
Has the quality of content gone down in recent years? Judging from current television, magazine, and media trends, it looks like it has. The constant stream of online content has trained people to expect round-the-clock updates. In many ways, this has created a culture of quantity over quality. Brands worry about the number of “clicks” […]
Raw content has become more important and influential in digital marketing. This amateur content lacks the veneer of professionally-created content, but its authenticity is its strong point. There are downsides to raw content. The lack of professional editing casts facts into question, and can create a frustrating reading experience. Amateurs may not have access to […]
Over time, digital marketing has changed to reflect the growing influence of amateurs in the field. Professionals must combat this flux of lower-quality content, but first it’s necessary to understand the appeal it can hold. Many people are in fact drawn to amateur content, seeing it as authentic. And they have a point: amateur bloggers, […]
What is a growth partner? A marketing firm is a growth partner if it will work closely with your organization to scale and adapt along with you. A true growth partner will provide your organization with the tools and the guidance you need to grow exponentially. Maximize your chances of a successful partnership by asking […]
From IT to Product Management to HR, data has become an essential component of successful problem solving. At Movéo, we know that this is true for our clients, but as part of our Fourth Evolution, we decided it was time to take a step back and make sure that we were utilizing data in the […]
This post was written by Sheri Granholm, Vice President of Consulting & Engagement. “We need to demonstrate how marketing is contributing to the value of this organization.” Associate Vice President of Marketing, Leading Academic Medical Center Healthcare Provider As a chief marketing officer, how often are you focused on this goal in your day-to-day activities? More […]
You undoubtedly recognize the importance of data and insights, but how do you actually go about applying them to your campaigns? It can be daunting to begin to integrate data into your marketing process at first, especially for creatives and others who are often removed from the task of gathering and analyzing data. That’s why […]
A great campaign entices people with creativity, quality content, and the chance to take part. Get inspired with these three top-notch examples: IBM, Smarter Cities In 2013, IBM made a splash with its “Smarter Cities” campaign. By turning benches, ramps and rain shelters into ads, IBM got people talking – and interacting with the ads. […]
Group projects are never easy. Personalities collide, lines of communication get crossed, and somebody always seems to end up doing the majority of the work while others contribute little. At Movéo, we know that the best teams are made made up of different personalities with different skill sets, so we always plan group projects with […]
