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This month, we’re decoding internal investment and professional development. Most people agree that they are both pillars of positive company culture, but they’re often neglected. The good news is that if you think outside the box, they actually require less time and money than people think. In fact, one of the best things employers can […]
Earlier this year, Get There featured a series on internal branding. A company’s internal brand can be thought of as many things–company culture and employment brand are two examples, and some companies have even coined their own term. Whatever you call it, there’s no denying that internal brand strength is essential to a thriving business. […]
To continue this month’s exploration of internal investment, we’re here to discuss something that a lot of people value but few take time for: mentorship. As we said last Wednesday, it’s often difficult for busy executives to find the time to mentor others who have less experience. With pressing business issues and sales goals at […]
Igniting leadership at your company often feels easier said than done. Busy executives have growth on their minds, and it’s not uncommon for professional development to take a backseat. On Monday, we discussed the importance of internal investment and shared three ways to inspire organic leadership development for your team. Leadership cultivation for your employees […]
This month, we’re focused on investing within. Internal culture and professional development are essential to a company’s health, though it can be hard to make them a priority amidst external goals. The good news is that it’s not always as expensive or time-consuming as many think. Last week, we discussed the importance of thought leadership […]
Is your company demonstrating thought leadership? Chances are, in one way or another the answer is yes. You might be leading the way in product development in your industry, or you might have employees who are frequently published. Whatever your angle, thought leadership is a key component of content marketing and a smart way to […]
This month, we’re focusing the blog on internal investment. Topics will include professional development, company culture and a host of other things that support a company’s greatest asset: its employees. Some executives cringe when they hear the words professional development, assuming it requires expensive conferences and education grants. At most companies, however, a great place […]
In our industry, a lot of value is placed on thought leadership and its impact on content marketing. If your company has hired or developed thought leaders of its own, you understand that their expertise adds a lot of merit to your brand. In fact, the value is so high that it can be tempting […]
Engagement is about making key relationships work for your company, and this month, we’ve explored how to connect with three important groups: your prospects, customers and employees. Today, we’re sharing some additional resources on engagement to keep the conversation going. Here are four great posts from around the web: Executive Engagement: Building Top-Floor Content for […]
All marketers are being called upon to create increasingly visual and interactive content, so a month dedicated to engagement wouldn’t be complete without addressing video marketing. Video brings a host of complicated questions to the table, and depending on your company, they might not be easy to answer: Should you outsource? Can you manage production […]
