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As we’ve been discussing all month, engagement is essential to business growth but hard to quantify. Most senior leaders would agree that it’s crucial to engage prospects, customers and employees, but devoting equal attention to three siloed groups is difficult. This challenge leads many companies to give up on one or two key categories, usually […]
Employee engagement is a hot topic, and for good reason: your people are your best asset. They interact with customers, drive sales and directly impact business growth. Engagement is defined in a variety of ways, but it always means making the targeted party feel valued and helping them participate in a two-way dialogue. If your […]
On Monday, we discussed that allowing employees to help with decision making is a simple but powerful way to make them feel valued. Today we’ll continue exploring the employee piece of the engagement puzzle with a reminder that might be surprising. Sometimes, keeping your staff excited about their work is easier than you might think. […]
As we’ve said before in our internal branding series, your people are your best asset. They shape every customer interaction, impact public perception of your company and have the power to increase revenue. With that in mind, it’s surprising that more companies don’t make employee engagement a priority. Taking steps to show team members how […]
Lead nurturing is a critical part of marketing, but relationships can’t stop after the sale. Companies must nurture existing customers to keep them engaged and invite them to become brand advocates. Product check-ins are a natural way to get in touch, but in a world where it’s becoming increasingly difficult to cut through the noise, […]
We’re talking about engagement on the blog this month, focusing on three key groups: your prospects, customers and employees. Today we continue the discussion on your customers, a group that must be nurtured to inspire repeated purchases and long-term advocacy. Even when the first sale is closed, your work isn’t done. Keeping the customer journey […]
To continue our discussion on engagement, today we’re focusing on customer advocates. Some B2B marketers consider this category to be more prevalent in B2C, but that’s not necessarily the case. Recruiting B2B customer advocates is simply a matter of knowing where to look and planning your approach. In our age of social media and peer […]
To continue our exploration of engagement, we’re letting you in on a little secret. Today’s simple piece of advice might surprise you, but it works every time. Companies want to keep leads engaged from the first point of contact to closing the sale, but with the twisting shape of today’s sales funnel, that can be […]
This month on the blog, we’re talking about engagement. Today we’re explaining the number one secret to keeping prospects engaged, which might surprise you. It’s not new or revolutionary, but it’s essential. One of the most critical pieces of the lead nurturing puzzle is this: follow up. Follow up often, and be consistent. Companies who […]
Today, we begin our series on engagement by discussing one of the most important groups: your target. Engaging prospects is an art that’s been long explored by marketers, though it’s changed a lot in recent years thanks to the internet and social media. While it might be easier to engage leads at some points in […]
