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According to the Direct Marketing Association, email marketing’s ROI is a whopping 4300%. If you ask us, that’s just another reason we can confidently say no, email marketing is not dead. According to Marketing Sherpa’s 2013 Email Marketing Benchmark Survey, 60% of marketers say email marketing is producing an ROI at budget time. Even many […]
Content marketing is frequently in the spotlight for its ability to demonstrate thought leadership and stimulate lead generation by providing value. In fact, 58% of B2B marketers reported plans to increase their content marketing budgets in 2014, and this number is likely to keep climbing. We believe firmly in the power of content, and that one […]
Although email marketing isn’t as shiny and new as social media and mobile, it’s not going anywhere. Email has nearly three times as many user accounts as Facebook and Twitter combined, at 2.9 billion. In fact, constant social buzz has only increased the power of email. Brand chatter is now ubiquitous, making the email inbox […]
I hope you enjoyed one or more of the posts in our recent series, “10 Simple Truths About Strong Brands.” The topic of branding has been overshadowed, as of late, by significant shifts in the technology landscape; “Big Data,” programatic buying and marketing automation largely own the headlines today. It’s easy to see why, as […]
This month on the blog, we explained 10 truths about powerful brands and helped you understand how to get your brand the strength it deserves. Strong brands enjoy forgiveness for missteps, longevity and influence, but that kind of success doesn’t come overnight. It takes dedication and a strategy to build the brand from the inside […]
If you liked this month’s exploration of brand strength, be sure to download the white paper by Brian Davies, Movéo Managing Partner here: 10 Simple Truths About Strong Brands Building brand strength not only has great benefits, it’s essential to your company’s long-term success. Even the organizations who consider their brand built have to put […]
When you’ve been in business a long time, it’s easy to become jaded, but this never happens with strong brands. When “firing on all cylinders,” brands acquire a special patina. They develop an air that attracts, charms and influences. They pull you into an orbit and keep you there. Truth #10: Strong brands glow. Have […]
“This is one of the saddest days of my life…indeed, it is sad for the American people. Apparently, there is just not the need for our product in today’s scheme of living.” When Martin Ackerman, president of The Saturday Evening Post, spoke those words in 1969, a brand that was a weekly staple of American […]
Have you ever thought about who actually owns a brand? People tend to automatically think the answer is the company it’s associated with, but think again. Increasingly in the digital era, customers seem to have the final say. Interaction between brands and customers is evolving. Today when brands act, they get an instant reaction on […]
Have you ever purchased AppleCare, Apple’s product protection plan, to accompany a new device? If so, you’ll know it’s delivered in a box that’s austere yet still somehow elegant. Apple is the brand responsible for elevating our collective sense of design these past few decades, so it makes sense that they deem a simple card […]
