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To continue our breakdown of the top social channels, this week is all about Twitter. Individuals have varying feelings about Twitter. Some think it’s simple and conversational and others are overwhelmed with the thought of maintaining a constant stream of conversation about brand communication. Either way, Twitter becomes a highly effective B2B tool with a […]
There are studies to prove that the best Facebook posts use photos, but who needs a study to prove what’s clear to the naked eye? All it takes is a bit of time on the network and some common sense to understand that the most engaging content on Facebook is visual. B2B marketers should use […]
This month, we’re sharing our thoughts on a form of marketing that has exploded in the last few years and continues to surprise even its most frequent users. Social media Every company understands the need for social media prowess in the digital age, but almost everyone is overwhelmed by the prospect of managing so many […]
Though it is only the end of August, suddenly the end of the year is in sight. It might be a bit too early to celebrate your long-term goals, but it is certainly not too early to enjoy the progress you’ve made. One of the best parts of the goal setting process is the enormous […]
Today we are talking about a part of goal realization that seems obvious, but is one of the most difficult to master: accountability. Company goal sharing often happens in January, with the rest of the year spent hoping that people are doing their part to contribute. Usually, workloads increase, while unexpected projects creep in and […]
A couple of weeks ago, we talked BHAGs. Let’s go back to that today as we explore tools for goal realization. We’re coming to the end of our month long look at goal setting, and we need to keep the company endgame in mind. The BHAG. Dedicate 30 minutes today to think about the future […]
Goals are tricky. They often seem elusive and unattainable, yet all we want is to make them real. How can you do that? Share your goals. Don’t keep them hidden in your notebook in your desk drawer. Give your goals to your immediate team, your leadership team, and maybe even, when appropriate, share them with […]
Today’s step to Re-envision your goals might be an unexpected one. Some might think it is completely unnecessary others consider it the key to their success. When it comes to realizing your goals, this piece is crucial: Visualization When setting goals, it is easy to write them down in a notebook — and shut the […]
For the past few weeks, we have taken stock of this year. You have thought about the status of your company through the lens of its history and values, and you have thought about where you stand in terms of reaching goals set back in January. We took week one to Revisit, week two to […]
As we continue our series on Goals — Review, reset, re-envision, realize — we would like to discuss big thinking. Leadership expert Jim Collins has famously asked managers to define their Big Hairy Audacious Goal, commonly referred to as the BHAG. As a professional just trying to take your company from Point A to Point […]
