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Mastering messaging for the social continuum is a challenge for every brand. The time and investment in building that strategy, however, is worth the effort. Social networks, as you know, offer marketers an unprecedented amount of user data. Linking your brand’s message to that data is the key to success in social media marketing. Social […]
Part 2 of optimizing your social messaging strategy focuses on one thing, and it might not be what you expect. It is simply impossible to succeed in social and search without paying careful attention to mobile. We cannot emphasize enough how important it is for your site to be mobile-optimized. Mobile internet browsing has increased […]
On Monday, we discussed the importance of approaching brand messaging from a social continuum perspective. Given the number of social networks available for use, developing a successful strategy that encompasses all of them is nearly impossible. The social continuum gives us the means by to spread a brand’s message consistently through a variety of networks. […]
Last Wednesday, we discussed how to better interact with leads using the many facets of search. Based on our recent exploration of search engine optimization, you have probably gained a deeper understanding of how popularity on social networks can enhance your online presence and rank in search results. In addition, social media offers an endless […]
We hope you have enjoyed Movéo’s recent exploration of search marketing. Understanding the differences between SEO and SEM, however, is just the tip of the iceberg. Neither method works as effectively without the other, and paired together wisely, they unquestionably offer great success. To sum up the past two weeks, here is a brief summary […]
Aligning with Get There’s B2B sales cycle discussion in May, Crain’s released a study earlier this year that showed cycles are longer than they used to be. Today’s potential customers usually do not contact a brand until they are more than halfway through the sales cycle. Because of this trend, B2B marketers are feeling more […]
As we work to use search to become better marketers, we will devote today to Search Engine Marketing (SEM). Search Engine Optimization (SEO) falls under the larger umbrella of SEM, but as we discussed last week, the two should be used in tandem to achieve optimal results. SEM is most commonly associated with paid search […]
On Wednesday we discussed search as it applies to marketing, because gone are the days when understanding its functionality can be left to the “experts.” Distinguishing between SEO and SEM can be confusing, especially when you need to use them to complement one another. Many marketers are most intimidated by SEO, since it relies less […]
Marketers are increasingly adding search marketing to impact their campaigns. While many understand the vital role search can play in campaign success, they don’t necessarily have the knowledge to use it themselves. In fact, C-level executives who leave all search knowledge in the hands of the “experts” are doing their company a disservice; all of […]
Early in May, we shared our thoughts on the importance of combining search and social for B2B marketing success. Companies like Google and Bing have created a structure in which search and social media work well together. B2B marketers are finding the return on social media efforts are more sustainable over time when one customer […]
