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In recent years, companies have become adept at using Twitter for marketing and communications. Most of them, however, are only just beginning to recognize the power of Twitter as a sales tool. An increasing number of sales teams are incorporating social selling into their strategies, and as it turns out, tweeting is one of the […]
As B2B marketers, most of us spend a great deal of time preparing Keynotes, Powerpoints and decks. For years, all of this work was put in Archive folders on our computers, never to be used again. Thanks to Slideshare, presentations have become shareable, which makes them a valuable new marketing tool. But how do you […]
In the past, content marketing was viewed primarily as a means of creating and promoting assets. Today’s B2B marketers have moved beyond that perception with the realization that content marketing in the digital age is much more complex. Content Hubs are the updated way to build and share content that relates to customer needs. Content […]
BtoB Magazine recently wrote that smart marketers make a point of strategically spying on their competition. They point out that keeping an eye on your competitors can be helpful on several levels, and we agree. Following conversations between potential leads and the competition can be very helpful in shaping your own brand’s communication strategy. Here […]
In recent years, the challenge of social media has been that every marketer knows it is necessary, but it is almost impossible to measure its worth. It is hard to gauge the return on the money and seemingly endless time that it requires to be invested. Even though the capabilities of data and analysis are […]
This month we’ve discussed how B2B marketers should approach a relentlessly evolving world. Technology is not going to slow down anytime soon, and we want a return on this acceleration. We have noticed that many marketers, in the onslaught of information, are suffering from Perpetual Novice Syndrome. Having new information thrown at you at such […]
Over the past week, we have shared three tips from our white paper on Positive Adaptation. Today, we want to share an additional tip that is not in the white paper, for your added benefit. Here’s a question: When you decide to learn about something new, is it more often in reaction to an experience […]
The first two steps towards Positive Adaptation in the midst of rapid change are to accept and then to decode change. The third step is just as important: change must be processed. As information is received, it is crucial that marketers draw a distinction between everything that is coming in and everything they should actually […]
Recently, we have been sharing steps for marketers to adapt positively to our fast-paced, accelerating culture. Instead of racing to learn every new tool with the risk of using none effectively, it is important to develop new behaviors that will enable you to keep up and succeed. As you strive to accept accelerated change, work […]
Our rapidly accelerating culture is one in which marketers feel the need to constantly learn, adopt, and master each new tool that becomes available. This behavior leads to an inability to use any of them to their utmost potential. The first step towards Positive Adaptation – our best shot at “keeping up” – is to […]
