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Thanks to the digital revolution, today’s CMOs are facing great shifts in the nature of consumer to business relationships. Customers have access to more research tools and information than ever before, resulting in a more empowered, standards-based consumer. In response, businesses are held to a higher standard and must develop a greater understanding of their […]
Think back twenty years. Think of how marketers everywhere would have rejoiced at the idea of being able to measure every product bought as a direct result of an advertisement. Fast forward to present day, where marketers are simultaneously grateful for and overwhelmed by the myriad ways to reach consumers. With research-based guidance, marketers are […]
While traditional communication platforms like print, television and radio are still relevant and effective, the media landscape is constantly evolving. These days, evolving often means going digital. Of all the marketing opportunities within the digital landscape, there are three subtypes that are here to stay. If you’re feeling the need to re-prioritize your marketing investment […]
IBM’s recent global study of over 1,700 CMO’s proved what many had long suspected – companies across the world are struggling to keep up with the ever-changing media environment. It seems as if a must-use platform debuts every week, and each one becomes the subject of industry analysis and debate before it ever reaches critical […]
Most marketers think of social media primarily as a medium for targeted messaging and interaction, but it can also play a powerful role in helping you get to know your customers. Think about it: every day, people log on to social networks and discuss brands in a way that is 100% open and accessible. Not […]
As we noted on Monday, most CMOs feel that they don’t have the tools and resources they need to manage social media. Keeping up with the ever-changing world of social is no easy feat, unless you know Laura Roeder. We discovered Laura’s site Social Media Marketer a few months ago, and were immediately impressed by […]
According to IBM’s CMO Study, 68% of global CMOs feel underprepared to manage social media. Given the rate things are changing in the social space, this isn’t surprising. It seems like a new network or technology is released nearly every day. Unfortunately, rather than finding a way to keep up or hiring someone who can, […]
Due to the explosion of data we’ve been talking about so much lately, many marketing teams (70% according to NetVantage) are considering adding a Data Scientist to their teams. While this might sound like a made up title, it’s very real, and according to many marketers, it’s a very valuable position. So what is a […]
On Monday, we talked about the struggle many marketers have with proving the ROI of their work. We think that one of the main reasons for their difficulty is the explosion of data, and the results of IBM’s CMO study seem to agree. There are so many sources of data, and sometimes, it feels near […]
If you’re struggling with ROI, you’re not alone. According to a recent study of global CMOs conducted by IBM, over 50% of global CMOs are having trouble providing hard numbers to prove the value of their work. This is a serious problem, as the same study showed that 63% of CMOs said they believe marketing […]
