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With the growing focus on quality content, many B2B marketing teams are becoming more like editorial departments. They’re constantly planning, coordinating, creating and distributing content. To streamline that process and foster collaboration, some marketers are adding regular editorial meetings to the calendar. Does the idea of more meetings make your head spin? When managed well, […]
The world of social media is constantly changing, but with the start of a new year, we’d like to take a look at some recent changes in the social space and share a few platforms and developments to keep an eye on. Google+: Business Pages and Local Social A recent post from Forrester points out […]
Whether your 2013 marketing strategy is currently in the works or almost firmed up, chances are you’ve already given some thought to whether it’s worth it to include direct mail in your plans. Direct mail has dropped off in popularity due to the Internet’s vast array of marketing opportunities, but the recent over-saturation of email […]
As the world of marketing becomes more integrated with technology, companies have begun to allocate more money to tools for analysis, automation, and analytics in the marketing space. With the need for a leader who truly understands this technology, many B2B companies are creating a new C-Suite role this year—the Chief Marketing Technology Officer. What […]
If you pay any attention to B2B marketing predictions, you know that content marketing is expected to be big in 2013. Yes, content marketing was already hugely popular in 2012. But according to most experts, it’s going to be even bigger in the year ahead. New tools for creating, managing and publishing content will no […]
Today—the first workday of 2013—represents a fresh start for individuals and businesses alike. The New Year is a chance to look back to the past, figure out what worked and what didn’t, and adjust for the future. It’s an opportunity to put new plans into action, recognize new metrics for success, and strive for new […]
As 2012 comes to a close, we’d like to take the opportunity to reflect back on a year of monthly “faves” posts here on Get There. While we typically share a short list of recent posts that caught our attention at the end of each month, this month, we’d like to share our top 12 […]
Most of us are taking the week off to celebrate the holiday season with family and friends, but we wanted to drop by and wish you a happy holiday from all of us at Movéo. Thank you for all your support this year. Here’s to a wonderful 2013! Featured Image via Hollywood-PR
Did you see that our very own Kevin Randall was quoted in a recent Fast Company article on the expansion of the Trump brand to South America? In case you haven’t heard, The Donald just announced his plans to build a new development in Punta del Este, a high-end resort town off the coast of […]
We talk a lot about creating high quality content here on Get There, but one thing we haven’t discussed much (until now) is the importance of promoting that content. You can create all the white papers, videos and podcasts you want, but unless you have a sound promotional plan in place to get your content […]
