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By this time tomorrow, we’ll all be cooking up big meals in our kitchens, eating turkey and falling asleep while watching football. Many of us will also partake in a Thanksgiving tradition of going around the dinner table and saying one thing we’re thankful for this year. In the spirit of holiday, we’re going to […]
If you’re searching for a job, Facebook probably isn’t the first place you’d think to look. But Facebook wants to change that. Last week, they released their brand new Social Jobs Partnership app, which functions as a job posting aggregator, pulling job postings from other sites like jobvite.com and monster.com. The Social Jobs Partnership app […]
With the biggest shopping day of the year just one week away, we have our minds on unique opportunities that exist for B2B companies to take advantage of the spike in shopping and spending that is about to take place. While Black Friday and Cyber Monday are typically thought of as consumer-driven events, we believe […]
One of the biggest challenges that most companies face when it comes to content marketing is developing enough high quality content to feed their various channels and keep their audience interested. Content creation is a lot of work, and typically requires coordination between several different departments or practice areas. But what if content creation wasn’t […]
For most companies, social media is all about generating awareness, building relationships and providing customer service. But for B2B businesses, social can play another important, but often overlooked role. It can help you identify and gather intelligence about your prospective customers that your sales team can use in the field. Any good salesperson knows that […]
Your company’s website can fulfill many different purposes. It can raise awareness of your brand, provide information on your products or services, and even make sales. But even if your site does all of these things, it won’t be living up to its full potential unless it includes one element that is more important than […]
Have you ever faced a difficult situation at work and wished you had a B2B marketing expert you could call up for advice? Now you do! Beginning this month, we’re accepting your burning B2B marketing questions on Facebook and Twitter. At the end of each month, we’ll pick one of our favorite questions from the […]
Are you excited for Election Day? If you’re anything like most Americans, you’re at least looking forward to the end of campaign advertising. Excessive political advertising is a mainstay of every Presidential election, but this year’s candidates have spent far more on ads than presidential hopefuls in years past. In fact, The Huffington Post reports […]
As we wrap up our series of archive posts in honor of our 25th anniversary, we’re excited to share with you one of our all-time favorite posts from Get There. Social media has grown explosively since this post was written back in 2010, but its message about the Internet’s impact on brand transparency is more […]
Happy Halloween! We’re taking some time away from celebrating one of our favorite holidays around the office to share some of our favorite B2B marketing posts from the last month with you. Hopefully this is just one of the many treats you’ll get to enjoy today. Traditional Marketing Planning is Wrong for Your New Venture […]
