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Are you using Pinterest at work? If not, you should be. Now, we’re not suggesting that you spend hours browsing photos of mouthwatering food, creative weddings and expensive clothing while you should be working. Pinterest is a great (and addictive) site for someone who wishes to do any of those things, but it can also […]
As we close out the series of archive posts we’ve been featuring this month, we would be remiss not to include something from Kevin Randall, our Director of Brand Strategy and Research. As you may already know, Kevin is a renowned expert on all things brand and frequently contributes to FastCompany, BrandChalle, Marketing Profs and […]
With Halloween just one week away, we’re getting ready for our annual Halloween celebration, which always includes clever costumes and lots of sweet treats. Holidays and celebrations like these always inspire us to do something that has worked well for us in the past on social media. They inspire us to share our company culture. […]
Most of us know that consistently creating and publishing new online content improves search engine ranking. Google and other search engines view websites that are updated regularly as more relevant to users than static sites. But did you know that content marketing improves SEO in several other ways as well? Here are three of those […]
Not happy with the results of your house list email marketing campaigns? The problem might not be with your content but instead with your list. Many of you probably spend time analyzing email metrics like opens, clicks, conversions, unsubscribes etc. but what about inactivity? What about those subscribers who do nothing? The disengaged, bored and […]
Last week, BtoB Magazine reported that “best of breed” content marketers (those who spend 30% or more of their marketing budgets on content) have a significantly higher preference for social media than average marketers. The reason, we believe, is that these high-level marketers already know something that the rest of the industry is just beginning to […]
With Halloween just around the corner, we thought it would be a good time to share a few of the many marketing “tricks” that we use on a nearly daily basis to help our clients achieve their goals. After 25 years in business, we’ve learned a thing or two about maximizing ROI, building brands and […]
We’re taking another trip back through our archives today to revisit a great post from Irene Westcott on the true measure of an “integrated” agency. We thought this post was worth another look due to the fact that we’ve seen even greater convergence in media channels since this post was written, making integration more important […]
As you know, we don’t often recommend external downloads here on Get There, but this piece is simply too good to keep to ourselves. Two weeks ago, Marketing Profs and TopRank released an e-book called, “Not Your Father’s B2B,” that promises to “help you escape the dullsville of old fashioned B2B marketing,” and “bring some modern innovation […]
To gate or not to gate? It’s a common debate among B2B content marketers, and unfortunately, there is no simple answer. Gating content — requiring prospects to fill out a form before they can download your white paper, video or other thought leadership piece — is commonplace in the B2B world. But, just because it’s […]
