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B2B companies that include social media in their lead generation efforts enjoy a better alignment between marketing and sales. Companies that use a CRM are more likely to see an increase their marketing budgets than those that do not. Companies that engage in marketing automation are happier with the quality of leads they receive than […]
Movéo was in the house as Guy Kawasaki, former Apple software evangelist and author of “Enchantment: The Art of Changing Hearts, Minds and Actions” spoke at this year’s Business Marketing Association conference (themed “Grow”). Kawasaki offered a number of suggestions to marketers to inspire the “enchantment” he said businesses need in order to succeed. These […]
We’ve said it before and we’ll say it again: Content marketing is tough. It requires creativity, careful planning and coordination of many moving pieces. While we could offer countless tips and best practices, if you’re just starting out in content marketing, you might be more interested in learning what not to do. Here’s our take […]
Back in December, Mashable wrote about their predictions for the impact of digital on B2B sales. Now that we’re almost halfway through the year, we thought it would be a great time to look at which predictions have come true so far. Prediction #2: Companies will Use Facebook as a Sales Channel GE is always […]
B2B Magazine reported that marketing automation is gaining popularity among American marketing executives. As more companies jump into automation (59% of those surveyed say they’ll boost their marketing automation spend this year) it’s important to stay focused on what makes a marketing automation effort successful. We consider the following three things to be key ingredients […]
Now that the Pinterest has established itself as a key player in social media, we thought it was about time we take a look at how the site can be used in the B2B world. Admittedly, we’re not the first ones to look at the topic from this angle. Pinterest has been one of the […]
A few months ago, we released a white paper on the W3C Consortium’s new “Do Not Track” privacy standard, which allows Internet users to specify which sites they do not want to have tracked when they surf the web. The standard caused quite a stir when it was released, but it did not compare to the […]
It’s that time again. As May comes to a close, we’ve rounded up some of our favorite B2B marketing posts from across the blogosphere. Here’s what we’ve been reading and learning during the last month: Marketing Automation by the numbers. A great infographic by IfByPhone via Fearless Competitor When we saw this infographic about the […]
Twitter announced last week that the site will soon start tracking its users browsing activity outside of the site in order to provide what they call “tailored suggestions.” The goal, according to Twitter, is to help you (the user) find more relevant people to follow. It’s obvious, however, that the move is also geared toward […]
Today is a good day for Get There. We just found out that we were included on BuyerZone’s Best B2B Blogs of 2012 List! We’re honored, not only because we really respect BuyerZone, but also because we’re featured alongside some of our favorite blogs, including Savvy B2B Marketing and Fearless Competitor. As our blurb in BuyerZone’s […]
