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It’s been a couple weeks since the Art of Marketing conference, but our minds are still buzzing with great ideas and inspiration from the speakers. We have really enjoyed sharing some of these ideas with you as part of our marketing mantras series. Last week, we shared our thoughts on the importance of social media […]
Mobile has been an especially popular topic among marketers since Facebook announced their $1 billion acquisition of mobile photo app Instagram a few weeks ago. As Mashable reported, it has become increasingly clear that mobile is where the money is. But where should you focus their mobile marketing dollars? Here are the top three areas […]
Are you (or any of the clients you work with) hesitant about jumping into social media because you don’t know what to say? If the answer is “yes,” then Gary Vaynerchuk, who we saw speak at The Art of Marketing Conference, would say you’re approaching it all wrong. Instead of broadcasting information and talking about […]
Last week, news broke that social media advertising had surpassed search and would soon overtake display as the area of highest media spending among advertisers in the United States. Some people might be surprised, but we’re simply wondering what took so long. Social advertising offers several key benefits that make it an especially smart choice […]
While we’re on the topic of rethinking how we approach metrics, we can’t help but mention this great article on sentiment analysis that Kevin Randall, our Director of Brand Strategy and Research, wrote back in 2008. Sure, turning our attention to metrics like conversation rate, amplification rate and applause rate like Avinash Kaushik recommends could […]
On Monday, we shared the first of a series of “marketing mantras,” or big ideas about the future of marketing that we took away from last week’s Art of Marketing Conference. Let’s keep the series rolling today with a big idea about metrics. Marketing Mantra #2: Metrics Matter (and we might not be measuring the […]
Last week, we spent a day at the Art of Marketing Conference learning from some of the most highly influential voices in the field: Keith Ferrazzi, Avinash Kaushik, Seth Godin, Gary Vaynerchuk, Mitch Joel and Randi Zuckerberg. Each of the speakers brought a unique perspective to the table, but there were some common threads between […]
It’s the end of April, and that means it’s time to share our favorite posts from across the web on B2B marketing. Here are a few things that caught our eyes and piqued our interest. What are marketers asking today of their advertising agencies? via BtoB Magazine We all know that client/agency relationships are changing […]
Have you ever taken the DiSC, CSS or other similar communication style/personality assessment? Many of us took the CSS last week, and while the assessment uncovered some interesting insights about our own personalities, it also got us thinking about how we communicate with our clients’ target customers. The CSS (Communication Style Survey) classifies respondents into four […]
We’ve finally made our way to the fifth and final law in our Five New Laws of Content Series. If you’ve been following along, we hope you’ve learned some valuable lessons that will change the way you think about content marketing. And now, onto our final law: The Law of Exchange. The Law of Exchange […]
