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At Movéo, we believe there is no better way to learn about the future of our industry than from leaders at successful B2B companies. That’s why we jumped at the chance to attend last week’s BMA luncheon with GE’s Executive Director of Global Digital Marketing, Linda Boff. Before the event, we posted about some of […]
If you’ve been following along with our series on content strategy over the last few weeks, you’ve already learned about the laws of consumption, complexity and reputation. If you’d like to catch up, you can find all the posts here. If you’re ready to continue learning, then stay right here, because we’re moving on to […]
Tomorrow, several of us are planning to attend a BMA Chicago event on GE’s social media strategy with their Executive Director of Global Digital Marketing, Linda Boff. GE is one of the companies we admire most in B2B marketing, so needless to say, we’re excited about this event. Here are a few of the things […]
If you didn’t update your Facebook page to the new timeline layout before the end of last week, you may have been surprised to see that Facebook went ahead and made the change for you. Whatever you do, don’t leave your page as-is! Spend some time tweaking your page to make it work in the […]
It’s the last Friday in March, and that means it’s time to share some of our favorite posts of the month from around the web on B2B marketing. Content Marketing: Why You Need it More Than You Think via The Huffington Post We just launched a new content offering at Movéo, so we might be […]
When it comes to managing a successful content marketing program, finding ways to meet demand for fresh content and overcoming the challenges of managing complex content streams are just the tip of the iceberg. You also have to build a reputation for your organization and the content you share. That’s why the third law of […]
Last week, several members of our Movéo team attended the Business Marketing Association’s breakfast seminar with Karstin Bodell, VP of General Business Marketing at IBM. At the event, Karstin shared the results of IBM’s CMO study, which aggregated the results of interviews with 1,700 CMO’s across the globe. As expected, we came away from the […]
When we posted about the pros and cons of Pinterest on Monday, one pro we mentioned is that Pinterest is a great repository of visual content. What we didn’t explain in-depth is why visual content is so important for B2B companies. We thought we’d do just that in today’s post, but then we happened across […]
Let’s jump back into our “Five New Laws of Content” series with a discussion of Law #2: The Law of Complexity. The Law of Complexity is a lot like the Law of Entropy. The Law of Entropy loosely describes something we all know by casual observation: the amount of chaos in a system tends to […]
There’s no denying it: Pinterest has officially become a major player in social media. The social-sharing photo website — introduced just ten months ago — allows users to “pin” images they find interesting to virtual pinboards and share them with their followers. The site has already grown to attract over 13 million users, and marketers […]
