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As promised, we’re delving into the first law of content from our “Five New Laws of Content” white paper today. The first and, for many organizations, the most challenging law, is the Law of Consumption. The Law of Consumption can be summarized as follows: As the rate of content consumption increases, the value of fresh […]
Editor’s note: Today’s post was written by guest contributor Stephanie Hides. Stephanie is a Resource Manager at Movéo and is responsible for recruiting new talent to the agency. People are always asking me: “What can I do to make myself stand out?” “Can you look at my resumé and give me some pointers?” “What should […]
We’ve been thinking a lot about content here at Movéo. This makes sense, as we recently announced the addition of content marketing to our core offering, but we’re not the only ones with content on our minds. In fact, according to a recent Content Marketing Institute study, 9 out of 10 B2B companies are currently […]
Editor’s Note: Today’s blog post was written by Irene Westcott, Creative Director at Movéo. By now, you’ve heard all the impressive statistics –– like the fact that mobile searches have increased 400% since 20101, and that smartphones will be the Internet device of choice by 2013.2 But what you may not have heard is how to […]
The future advances on us whether we adapt to it or not. And the future for marketers — especially B2B marketers — is indisputably going to include more and more content. In fact, the future is here. A recent study from the Content Marketing Institute showed that 90 percent of B2B marketers do some kind […]
Last week, BtoB Magazine announced the winners of its social media marketing awards. Hobart Corporation, IBM, Constant Contact and Intuit were among the awardees. These companies are all consistently named among the best and brightest in B2B marketing, but there are many other B2B marketing powerhouses that didn’t make the cut. That led us to […]
Since February is officially over, we thought today would be a great day to round up and share some of our favorite posts on B2B marketing from across the web. In fact, we plan to do a roundup like this at the end of every month. Think we missed something great? Send it our way. […]
Earlier this week at Movéo, we had a Lunch and Learn session where we explored the user experience and its design implications for mobile applications. We’ve seen an increasing number of our clients express interest in optimizing their sites for the mobile web lately, and for good reason. Mobile browsing has shown explosive growth in […]
In a new white paper out today from Movéo Integrated Branding, our VP of interactive Services is discussing the World Wide Web Consortium’s new privacy standard and its implications for B2B branding. The white paper is a must-read for anyone who involved in marketing their company on the web. Here’s are a few of the […]
In case you haven’t noticed, there has been a great deal of buzz around the topic of content marketing lately. Just before the new year, a Content Marketing Institute study showed that marketers are becoming significantly more confident in the effectiveness of content marketing, and that 60% plan to increase their content marketing spend in 2012. […]
