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Many marketers are already aware of the benefit of using video in B2B marketing. But once you’ve decided on this strategy, you still have to decide where you’d like to host the videos – your own Web site or YouTube. There are pros and cons to each, which I explain below. The benefits of hosting […]
Brand loyalty is often associated with B2C companies, although it can be argued that customer retention is just as important (if not more) in the B2B realm. In the past, we’ve discussed some of the differences between B2B and B2C in the buying cycle. More often than not, a B2B purchase is much more involved […]
As search engines and social media continue to evolve, it has become more important than ever for B2B companies to use videos for search. What does this have to do with search engines? In today’s world, which is heavily influenced by social media, search engines return results that include Web pages, blogs, products, images, videos, […]
For years now, many of us e-marketers have worked under the assumption that an unopened email means your subscriber is disengaged and uninterested– until now. A recent study by Alchemy Worx has revealed that unopened email communications have measurable impact on brand awareness and can lead to increased conversion activity (sales) across other communication channels. […]
Because of the valiant deeds that many non-profits perform, it’s no surprise that people can have a strong emotional bond with a particular organization that may have helped one of their friends or family members in the past. Because of this affinity, it’s reasonable to believe that a non-profit can successfully find friends to follow […]
Pay-per-click (PPC) and search engine optimization (SEO) marketing can benefit from each other when integrated. If you are currently running campaigns in both channels, or considering doing so, it is important to know how the two can feed off of each other to create a successful integrated search engine marketing campaign. SEO is a process, […]
Online discussions have revolutionized how businesses must serve their current and potential customers. Through savvy tools, companies can monitor what people are saying about their brand, which puts them in a position to have customer service representatives react. One such tool is a product from Salesforce appropritately named Salesforce for Twitter. An interesting function of […]
In short, neuromarketing is the science of studying how our brains react to marketing messaging. Some marketers are now measuring our brain activity for insight into how and why we act as consumers. Neuromarketing certainly has its flaws, but so does traditional research. In a recent article, titled Neuromarketing Hope and Hype: 5 Brands Conducting […]
As a company, it’s important to know what others are saying about your brand. Thankfully, there are tools to help us keep track of what is being said and who is saying it. Here are three tools to help discover these online conversations: socialmention This site allows you to create alerts, just like Google Alerts. […]
The hot topic in marketing these days is how a company can use social media and social networking to their advantage. If you’re new to the scene, you might be wondering how you can get started without getting in over your head. The answer is LinkedIn. You probably have your own profile and company page […]
