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Movéo Integrated Branding wants to send out a big thank you to all of our clients and everyone involved in this year’s Aster Awards for recognizing our work. The Aster Awards is an annual competition dedicated to recognizing outstanding healthcare marketing on a national level. We are humbled in being recognized with the following: GOLD […]
If you don’t believe Twitter has any marketing value, get this. You can use Twitter as a research tool even if you don’t have a Twitter page. Would you like an example? I thought so. Let’s take one of our friends – Stericycle. This company offers an array of product recall services. If they want […]
Google is giving away free advertising to charitable organizations. That’s right. Google is giving eligible charities free advertising using their popular advertising platform – AdWords. The program is called Google Grants and organizations can receive up to $1,000 in spending per day. To see if you’re eligible, simply fill out the Google Grants Application and […]
Remember that famous line in Field of Dreams, “If you build it, they will come?” Classic quote, but it doesn’t work with your content online. With a little bit of dedication, nonprofits can use social media as a cost-efficient way to improve their reach to online users, but you can’t expect them to come to […]
It’s been hard not to notice the massive branding efforts that Pepsi has put forth in the past few months. New cans, new logos, new ads. I’m intrigued to see how this affects their place in the market. Image courtesy of Adrants It’s not the first time that Pepsi has made dramatic strides to gain […]
When it comes to the digital media age , more people are connecting to the internet. They see all these cool features online such as chatting, online dating, shopping, downloading and more. When downloading comes to mind, we want to download freebies rapidly. A lot of the content on websites is supposedly free, but just […]
You didn’t hear it here first. In fact, you’ve probably already heard it online, on the radio, on tv, and in print. In March, Dr. Pepper sent out a press release stating that if Axl Rose (Guns N’ Roses leadman) released his record, Chinese Democracy, in 2008 that they would give a free can of […]
In a recent Adweek article, Bob Greenberg held forth on the ideal agency structure for the electronic age. Not surprisingly, the model he favors is the same one adopted by his own firm, R/GA. Their “integrated structure,” he writes, “combines nine departmental disciplines: planning, analytics, media, interaction design, visual design, copywriting, technology, account management and […]
During an economic downturn, there is a great opportunity for a company to gain exposure. For one, their competitors may be spending less, which opens the door for increased market share. And because advertising budgets often take a hit, in some situations it may be cheaper to advertise as agencies and ad mediums are looking […]
In a down economy email marketing can be both a B2B marketers friend and enemy. As cuts are being made across the board and marketers look for ways to increase sales they must not lose sight of the fact that while price and with that selling, is important, value, or the perception of, is equally […]
