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Whether you’ve heard it on the radio on the way to work or saw a spot on television, chances are good that you’ve been exposed recently to a commercial backed by a famous celebrity voice. And while this technique for selling products isn’t new, I’m curious to know if people today are receptive to it. […]
Over dinner recently, I found myself in a discussion about the importance of “policing” trademarks. The man who raised the subject described being chastised by a friend for misusing the brand name TiVo®. Their conversation had gone something like this: “I really like that show. I always TiVo it.” “But you don’t have a TiVo.”“OK, […]
Change. Over the past year Americans have learned to associate this single, simple word with hope, political reform, and a particular individual who promised both. Though the word is neither new, trademarked, nor rarely used, through successful marketing the word change has been universally associated with a single politician and his political ideals. While this […]
Did you ever noticed how symbols created for certain reasons were also used for other purposes as well? Groups have taken symbols and other icons to represent themselves and let the world know who they are by what they carry.This is how they branded themselves to be distinct. Some symbols are used for nationality. For […]
I know that in times like these, my brand loyalty is constantly being tested. Whether I’m standing in the middle of the cosmetics or detergent aisle, I seem to second guess myself. “Do I go with the cheaper generic brand or the slightly more expensive and familiar brand? Do I go with the brand I […]
A key metric with online advertising efforts is lead generation, or the ability to produce an engaging message for which a potential customer would give their contact information. While generating leads, one really needs to take into account the quality of the leads and how best to utilize them to create a purchase. Quality leads […]
With the recent economic slowdown, many companies are turning to a growth strategy that revolves around acquisitions. While there are a number of financial and strategic considerations around acquiring another company, there are also important brand considerations to keep in mind that can help companies make better acquisition decisions. 1. Know where you are and […]
As the U.S. auto industry experiences enormous stock decline, shifting advertising strategies may help steer away negative perception on how the auto industry spends money. Just the other day, I saw a full-page back cover ad in the Chicago Tribune for one of the begging for bailout money automakers. Realizing a full page is costly […]
With the presidential election fresh in our minds, I think it’s only appropriate to discuss nominating the right keyword suggestion tool for your search marketing initiatives. A keyword suggestion tool allows you to type in a keyword and with the click of a button returns the relative number of times that keyword was searched in […]
Unlike the early days of web development there are now standards practiced when building websites. The closer a web browser adheres to these standards the easier it is to develop, update and maintain a website. Browsers such as Firefox, Safari, Opera and Chrome have all made great strides in becoming standards compliant. Microsoft’s browser Internet […]
