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A lot of buzz has been flying around about Web 2.0 and Social Media. However, when it comes to where ads are shown statistics released by Nielsen Online AdRelevance for September 2008 reveal that many B to B marketers are not keeping a close eye on where their ads are being shown. Five of the […]
It was a very good summer for comic book superhero movies: Iron Man, The Incredible Hulk and The Dark Knight all garnered solid, if not spectacular, reviews and made a collective $980 million (and counting) at the box office. The Dark Knight will be the #1 grossing movie of 2008, and last year’s leader was […]
Anyone currently working as a creative or designer has at their disposal a remarkable range of software that provide amazing tools for generating graphics. Over time, we’ve seen the Adobe family of products ascend through sequential numbers (e.g. Adobe® Photoshop® 6.0; Adobe Illustrator® 9.0) to finally reach the Suite spot (see CS1, 2, 3 or […]
With the web continuing to be a necessary marketing tool, more and more companies and businesses are jumping on the blog bandwagon to share information and expertise. Being semi-new to the blog practice, I can only speak on what I know so far about what works and what doesn’t. Here are a few tips I’ve […]
How many times have you been stuck in traffic frustrated and all of sudden a good song comes up on the radio and you forget about the traffic. Or during the holiday season, you walk into a mall and Christmas music is playing. Suddenly, it puts you in that “holiday-season-mood.” Not to mention that it […]
Contrary to what many may think, a laid-back work environment can actually be motivating. A BusinessWeek article explains how Best Buy has switched to ROWE or a "results-only work environment". The whole idea of ROWE is to break out of the cookie cutter office. Best Buy employees, “take conference calls while [they] hunt, collaborate from […]
If you are an avid user of Google Analytics, you’ve probably noticed the beta version of Google’s Custom Reporting: This is a great addition to Google Analytics, especially for marketers who work with clients. In a perfect world, every client would display interest in the same metrics – but it’s not a perfect world. Clients […]
As someone who manages a large number of PPC campaigns, across a variety of search engines, I must say that I’ve noticed an important difference in the customer experience between Yahoo! SM and Google. The Google experience has been designed to make things very user-friendly, including the AdWords interface, which makes campaign setup a breeze. But with Yahoo! SM, […]
Traditional thinking of how to construct an AdWords typically falls into two schools of thought. The first school, championed by Perry Marshall and other Guru’s, is to use dynamic keyword insertion to ensure your headline matches the search query of the user. The second school, promoted by many experts such as David Bullock, is to […]
The online universe has no geographic boundaries when it comes to networking and search engine marketing. If you offer a service that you can provide from coast to coast, there is nothing stopping you from marketing your company to anyone and everyone. However, there will always be companies that thrive locally. As an example, let’s […]
