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In search advertising, one has just a few seconds to catch a potentialcustomer's attention and separate their business from the competition. Theheadline of any ad copy can be used to do the heavy lifting, saying “clickon me, I have the information you are searching for.” Utilizing keywords from your search campaign in the title of […]
In search marketing, relevancy is king of conversions. You want users to land on relevant pages that are optimized for the keyword or keyword phrase that took them there – whether it be an organic or paid listing. This makes the user happy because they find exactly what they’re looking for and it makes the […]
A few weeks back, Adweek authored an article called Google Adsense: It’s In the Game. In addition to the witty title, the contents of the article were very interesting – Google is infiltrating their way into the world of online games with Adsense. For some of us, this may not come as a surprise. The […]
According to reports in Internet Retailer, October 2008 pay-per-click advertisers experienced an increase in ad rates by 14%. During this period Google accounted for 77% of search advertising budgets and accounted for about 62% of searches. At the heart of this growth for Google is the user experience. User’s surveyed saw Google scoring higher in […]
When trying to decide what ad copy is most effective in moving a viewer to a click, to a conversion each step of the equation offers it’s unique input into what drives a viewer of an ad to convert. Step 1: Impression to Click The almighty click through rate, CTR, has been regarded by pay […]
The blog post on TechCrunch about Intel filing a lawsuit against Intellife got me thinking about how the process for naming a company attempts to prevent confusion in the marketplace. In our office, we have a number of employees by the name of "Julie" and an employee by the name of "Julia," and this situation […]
Most people would agree that creative, pie-in-the-sky types are right-brained individuals, while left-brainers make fantastic number-crunchers. I’ve always been on board with that, too. In a somewhat pensive state I put two and two together and realized that a person with a dominant right brain is actually left-handed. I had never questioned my right-handed status […]
Campaign after campaign we look to take our reporting data on creative effectiveness and apply it to improving future campaign creative. We look at CTR, the landing page conversions data, and the actions taken by the visitors once they land on the landing page. It becomes clear that the traditional 20 – 30k banner ads […]
Something about hearing that just made me think about it, does it really matter? I have to be honest, I would consider myself neither a PC guy or a Mac guy. I made the decision to just use both. When I first bought a computer I bought a PC, because I didn’t have the need […]
It wasn’t so long ago that car manufacturers were some of the only companies experimenting with video on the web. It made perfect sense for them. Re-cut and re-purpose existing tv footage to bring pulse-pounding motion online. Any expense that came as a result of editing or programming was justified because of the product’s high-ticket […]
