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Getting a new creative assignment can be really exciting. Any idea can be considered and you begin to see the potential of the project. And brainstorming is my favorite part of the job. Sharing ideas and developing something great as a team is why I love being in the creative group. But there is also, […]
Are you a good listener? Next time you are in a casual conversation with a friend, try something different – repeat what your friend says before you respond. This will feel very awkward, but it will definitely test your listening skills. In the business context, listening to customers and employees is important because these groups […]
Google began a private beta of Google TV Ads last summer, and released it to the public in May. However, for many agencies and advertisers tracking held them back from trying the distribution service. By adding tracking through Analytics to Google TV Ads in June the Internet Info-product marketers jumped in. I’m sure you saw […]
While the Mac is probably a designer’s most important tool, facing thecomputer screen is the last place you want to be if you need to dream upsome big ideas. The best thinking still comes about the old fashionedway–with paper, pencil and "thoughtful discussion" (a polite way of sayingpassionate, heated debates). When it comes to how […]
I recently had the misfortune to endure yet another dreaded annual doctor’s visit. In the exam room, I sat on the uncomfortable exam room bench awaiting a knock on the door to indicate the doctor’s arrival. To rid my mind of the inevitable pokes, prods and looks of consternation to come, I became absorbed in […]
Marketing agencies come in all sizes. And I should know –– I’ve worked at places that employed multitudes and others where the phone list could have fit on an index card. And what I’ve noticed is that agencies of different sizes tend to have different strengths. Small Agencies (25 or fewer people)These tend to be […]
The Atlas Institute (the research and education arm of Microsoft Advertising, formerly Atlas) has spent the past several months promoting its ideas for a new measurement standard in digital marketing. Back in May, along with Dan Murray (Manager of Emerging Media at Movéo), I attended a breakfast seminar, hosted by the Atlas Institute. The topic […]
I was recently forwarded a post from David Szetela of Search Engine Watch, Killer PPC Ads: The fundamentals, and I was a little disturbed. He was talking about ad copy and CTR. “But first: let’s agree on one thing: the objective of your ad. Is it to sell your product? Get a sales lead? Nope. […]
In an earlier post, I mentioned a finding from a study Movéo conducted, which suggested that buyers in the Far East companies were interested in working with companies that could serve as a single source for a wide variety of products. Today’s prospects are interested in not only "breadth," but also in "depth" –– they […]
It’s no secret that Asia has been an emerging force in the global economy for a number of years. A recent cover story in The Economist carried the headline: “How China runs the world economy.” The article states that “the entry of China, India and Russia into the world economy has doubled the global work […]
