Learn about achieving sustainable growth and more…
Amongst the many reports that ad serving platforms such as Google Adwords and Yahoo! Search Marketing the content network is often seen as less reliable a producer than the search network. This is mostly because control measures in the content network are not as instant as those in the search network. A negative keyword becomes […]
The display deal struck by Google and yahoo to show their ads side by side in Yahoo Search results. The buzz around industry publications is that advertising rates will increase as the two search marketing platforms compete side-by-side. Did you catch that – more competition must equal a higher price. If we let hype and […]
I was recently interviewed by the editor of Adweek regarding the largely overlooked power of the jingle. The argument, brands are missing an opportunity to improve brand recall through audio by attaching themselves to the sounds of an up and coming artist or a veteran as opposed to developing a distinguished and recognizable jingle. Many of […]
This week I was fortunate to attend the ROI Revolution Comprehensive Training Series at the Westin in Rosemont, IL (just outside Chicago). The presenters were extremely knowledgeable and covered a vast amount of information regarding Google Analytics. The training was broken out into 6 in-depth modules. Each training module drilled deep into specific details and […]
TechCrunch reports confirmation that Yahoo will be announcing a partnership with the CBS Audience Network to serve video advertising and provide content through Yahoo TV. The CBS addition will be the largest percentage of content on Yahoo TV, joining Fox and NBC. The CBS Audience Network is currently providing content through it’s own web site, […]
While recently watching my beloved TV talk-show, “Ellen”, I experienced what can only be deemed a “huh?” moment during the commercials… I watched Ellen survey the crowd of her ‘people’ in order best determine how to secure Beyoncé tickets. She paused thoughtfully when she saw a dazed actor in a Romanesque costume walk by; this […]
A wise person (my boss) once told me that when concepting ideas for banner ads, it helps to think of each frame as a mini movie. She went on to say that each “mini movie” needed to engage the audience into wanting to see more. While this task is easier said than done, the logic […]
There is one movie that can get away with extensive product placement – “Sex and the City.” One expects to see the high-end brands such as Louis Vuitton, Manolo Blahnik, Oscar de la Renta and Vivienne Westwood since fashion is a key “character” of “Sex and the City.” Given the show’s popularity among the female […]
Several start-ups in the US have been working on helping advertisers integrate their traditional advertising such as newspaper, magazine, and billboards. The US start ups have been based on the same model pushed in Britain by News International, publisher of the popular tabloid “The Sun,” and that have been very successful in the advertising overload […]
Studies have shown that the average client/agency relationship lasts 2-3 years. Some organizations must be perpetually searching for new agency partners. A strong client/agency relationship should be hitting its stride at 2-3 years. The agency has a solid understanding of the client’s products and/or services. The client has become comfortable with the agency’s approach to […]
