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At a recent marketing awards show, I found myself paying close attention tothe audience as the prizes were doled out. Most of the attendees were agencytypes –– designers, copywriters and account managers –– who spent theevening hooting, cheering and congratulating themselves on a job well done.(And I was no exception –– especially when it was […]
One of the ways I monitor the online presence of clients is to use the application Google Alerts. What Google Alerts does is send you an email of recently indexed pages which include the terms of your alert. For example, I have had the following alerts set up for myself for the last few years: […]
One of the first, and most important question every company asks themselves when they are marketing is “where am I targeting?” Once this question is answered, targeting of paid search can be set to coincide with required geographic areas. But it’s never that easy, is it. Different Paid placement platforms have different geographic serving systems, […]
Search network marketing is pretty simple to explain, ads are served accompanying organic search results, either on the network itself, or a partner network which utilizes the same search network. However, the content network, unless targeted by individual site, can be unknown territory on the Internet. On Google’s Content Network there are a few major […]
Google sent out an Email this morning to it’s AdSense advertisers letting them know that they could have even more ads to choose from soon. After poking around in their Blogspot post I figured out what will actually be accomplished by this move. Not surprising, it has to do with user experience, but this time […]
The big trend on the Internet in the last few years is web 2.0. The first year that I kept hearing the term I was working extensively with internet marketers who seemed to be seeping onto the internet from the late night cable infomercials. They all kept saying it was the best thing to happen […]
Where does the search for the right keywords begin when building your online presence? Good Brand Strategy Research begins the process, laying the foundation that will hold everything together. As a Search engine specialist my focus is how to apply the concepts and differentiation built into their Branding into their Interactive and Media presence. But […]
Brand voice. It’s the way your brand sounds, the way it speaks, the way its personality comes through in text. It’s also one of the most often overlooked aspects of brand building. And that’s a shame, because brand voice, when it’s carefully managed, can be a highly effective method of differentiation. Take Apple, for example. […]
Of the many factors of virtual location placement in paid search advertising platforms continues to be one of the most popular ways for tightly niched and small businesses to gain the attention of prospects. The numbers are obvious every time ComScore releases them, Google is squarely sitting on top of search. So for many businesses, […]
As I wrote about in my article Web 2.0 is Branding 2.0, businesses can strengthen their brands by leveraging the internet as a platform for open collaboration with their customers. The purpose behind the dialog can be to entertain, share ideas or drive sales– yes, that’s drive sales. A recent global Internet survey by Nielsen […]
