As you consider the benefits of the new sales team, you’ll find endless ways marketing and sales complement each other in our digital age. Though salespeople are experts on human connection, they may not be used to staying updated on every new digital trend.
This is the 21st century marketer’s wheelhouse. They’re familiar with the need to know and understand every new online development. Traditional salespeople can borrow hints from your marketing team when it comes to staying savvy.
We’ve got five ways you can stay ahead of the digital curve in sales:
- Understand that while every new app won’t become the next most effective marketing tool, some of them will. That’s why it’s important to know what’s happening, even if you don’t employ a tool until its power is proven.
- The blogosphere is your best friend. Follow marketing blogs to hear what’s new on the scene and what users think about it from a sales-marketing perspective.
- Be active on Twitter. This is an easy way to see what marketers you respect think about new tools and online developments. For example, when Google changes keyword search algorithms, it’s helpful to see the news and how people respond.
- Subscribe to helpful newsletters. Getting on the email list of companies or marketing firms you admire provides lots of insightful information from different perspectives. It’s worth a little inbox clutter.
- Make certain magazines a habit. Reading articles from publications like Fast Company and Inc. that are design and tech focused keeps marketers ahead of the game.
The marketer’s secret formula is often just staying engaged and doing the research to stay afloat. Share this insight with your sales team, and soon your salespeople will be just as digitally savvy and ready to go as your marketing squad. Enter the new sales team.
How do you stay in-the-know?
Image via (cc) Paul Lowry
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